Don’t make this mistake with your clients and contacts


A few months ago I got an email from a guy I haven’t heard from in years. He is the developer of a piece of software I bought five or ten years ago and have long since forgotten.

He name sounded familiar–it’s unusual–so I read the first paragraph of his email and recognized the name of the software.

So, why was he writing? Yep, to sell me something. A new service he was offering, completely unrelated to software.

Haven’t heard from him in years, not even about his software, and now he wants me to fork over $500 for a one-time “coaching session” with him?

Not kidding.

How is he even qualified to offer this service? What’s he been doing all these years? Who are you again?

Yeah, don’t do this with your clients and contacts. Stay in touch with them, build or strengthen your relationship, and then you can offer them something. Even something new.

Otherwise, who are you again?

Now would be a good time to contact everyone. Update them on changes to your office schedule or policies, share your thoughts about social distancing and quarantining, and why you are hopeful that everything will be over soon.

And, if you did this already, send them another email, to update them again, or to share legal information or general consumer or business information they might find useful.

Keep your name in front of them, because some of your clients and contacts need your help right now, or know someone who does, and if they don’t, they may soon.

And you want them to feel warmly towards you when you contact them again, instead of asking, “Who are you?”

Email marketing for attorneys

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