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Would you rather send information to prospective clients or have them ask you to send them information?

The answer is obvious.

When people ask you to send them something, or tell them something, or do something, not only do they give you permission to send the information, they identify themselves as “interested”.

Which means they are a better prospect than someone those who don’t ask.

How do you get people to ask?

By asking them a question.

After you mention your offer or benefits, you could say:

  • Would you like to know more about this?
  • Would you like to see some examples of how people have stopped [this problem]?
  • Do you want me to send you the checklist/report/form I mentioned?

You can ask when you speak to a prospective client, in your newsletter, in a live presentation, and anywhere else you connect with people.

Yes, you could make it a statement–“Give me your email and I’ll send you the report”–and there is value in telling people what to do. But asking a question works a bit better because it calls for an affirmative response.

When they say “yes, send me the information,” they are more likely to review what you send them, because “they asked for it”.

How to use email to build your practice

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