Converting clients to advocates

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You want your clients to send you referrals, promote your events, share your content, provide positive reviews, and otherwise help you expand your reach and grow your practice.

You deliver good results and treat your clients with respect, and because you do, some of your clients will advocate on your behalf simply because they like you and want to help you and the people they know.

If you want more clients to do that, however, and do it more often, make it easier for them to do it.

One thing you can do is provide them with tools (hash tags, review templates, sample language for social media posts, emails they can forward to friends, etc.) so they can share their experiences with you.

Another thing you can do is make it easier for them to recognize your ideal client by providing them with a description.

Teach them what a good referral looks like, what they should tell them about you, and the best way to make the referral.

The more you inform and equip your clients to advocate for you, the more likely it is that they will do that.

How to equip your clients to send you more referrals

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