Decision making 2.0


We have so many options today it’s hard to choose. Which project, which task, which app? Which marketing method, which market, which topic for our next article or talk?

Should we recommend settlement or to hold out for more? Should we accept juror number 10 or challenge them? Should we vote for this candidate or that one?

We’re logical creatures and nit-pickers and smarter than the average bear so you’d think we would make good choices.

Too often we don’t.

So, I propose a new way to make decisions. A new standard for choosing what’s best.

And it’s not based on logic or weighing the facts.

This new way to decide is to look at each option and see how we feel about it.

And. . . if it’s not “hell, yes!” then it’s “hell no”.

We choose what excites us. Even if it goes against conventional wisdom or the counsel of our partners, colleagues, or friends.

Because our gut knows best.

If you gut tells you option A is the right choice, that’s what you go with. If you’re excited, you’ll give it everything you’ve got, making success that much more likely.

You’ll also have a lot more fun.

Especially when everyone thinks you’re crazy and you prove them wrong.

So, what do you think about my idea?

Actually, wrong question. How does this idea make you feel?

Are you with me?

Is it a hell yes or a hell no?

NB: if you have to think about it, you’ve already made your decision.

Which marketing method? Here’s what I’d choose

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