Choosing the right clients

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When I was ten years old I went to summer camp for two weeks. Sleeping in cabins, swimming and fishing in the lake, archery practice, softball, campfire songs.

I loved every minute of it.

Our counselor was cool. He didn’t talk down to us or boss us around. He was like an older brother and we could talk to him about anything.

I had so much fun I went back the next year.

But the second year was different.

Same woods and lake, same games and activities, different counselor. And I didn’t get along with him at all.

The details aren’t important. What’s important is that as much as I loved my first year at camp, that’s how much I hated my second year.

Because of the counselor.

The people in our lives make a difference.

If you know people you don’t like, don’t associate with them. Spend time with people who make you feel good.

That includes your clients.

Spend time with clients who appreciate you and support you. Clients you like to be around.

Those clients tend to know people like themselves and can refer them to you. You’ll probably like them, too.

You can’t choose your camp counselor but you can choose your clients. And you should.

How to get more referrals from your clients

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