Is THIS the secret to getting everything you want?

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Entrepreneur and author Jennifer Cohen recently gave a TEDx Talk called The Secret to Getting Anything You Want In Life. Her premise: “Boldness is more important than intelligence”.

“Smart people think of all the negative things that can happen when things go wrong,” she said. “But, bold people think of all the good things that will happen when things go right.”

I don’t know if boldness and a positive outlook necessarily correlate but I agree with the idea that intelligent people tend to think about things that can go wrong.

Especially attorneys.

We’re paid to do that, and we’re good at it, but when it comes to managing our career and personal life, it can get in the way.

Starting a new marketing initiative, for example, is more difficult when you focus on all of the things that can go wrong.

Cohen says that boldness is a skill, meaning it can be learned and developed. She often practices that skill in restaurants, asking the server for a meal that’s not on the menu.

Annoying, yes. Like your fussy aunt who repeatedly sends her food back because something isn’t right.

Cohen does this because, “When you’re comfortable asking for the small things in life, it gives you the skills, habits, and confidence to ask for the bigger things.”

Cohen also makes a habit of asking for things she wants ten times. “If you make ten attempts at anything, I guarantee one will be successful,” she says.

I seem to remember my daughter employing this tactic when she was a lass.

I’ve never had a problem asking for things on behalf of a client; if you look up the term “ad nasuem” in the dictionary, you might find my photo. But when it comes to asking for things for myself, I could use some practice.

Maybe I need to eat out more.

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