Last day!


The deluge (of emails and ads) is almost over. At least until later this month when they pick up again.

‘Tis the season.

And there’s something to be learned from watching it all.

In particular, the power of deadlines.

When you know there are only a few hours left before you “lose” a discount, or there are only a few widgets left before they are all gone, it plays to our innate “fear of loss”.

Psychologically, we already “own” the discount or the widget, and it’s about to be taken away from us.

So we click the button, make the call, or get in our car and face the long lines, to get what’s ours.

Fear of loss is much more powerful than desire for gain.

And it’s something I suggest you use in your marketing.

You have to be creative to do that since (I presume) you don’t usually offer discounts or have a sale. But there are ways to do it.

So, look for them. They are powerful. Just don’t overuse them.

Which is why I don’t offer discounts often. And when I do, I put strict limits on them.

And. . . today really is the last day you can get my courses at a discount.

Specifically, these two:

Email Marketing for Attorneys and The Quantum Leap Marketing System.

If you subscribe to my newsletter, check your email for the discount codes.

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