4 out 5 people don’t open your emails (and that’s okay)

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The “open rate” for emails in the legal “industry” is 22%, according to this article. About average, it turns out, across all industries. 

So, why do I rap incessantly about how effective email is for marketing a law practice?

Because a low open rate doesn’t matter. Just seeing your name show up in their email inbox makes a difference. 

Not everyone who gets your email needs your services when your email arrives. Nor do they have time to read every message. But, every time they get an email from you, they see that you’re still helping people solve legal problems and still sending out your newsletter as promised. 

You make an impression every time you send. 

And, when they do need you, or talk to someone who needs your help, they remember you are in their life (and inbox) and read your latest. 

You may be curious about my “open rate”. It must be through the roof, right?

I don’t know. I don’t track my open rate or click rate or any other rate. It’s not important to me. As long as I’m getting sales, that’s all that counts. 

I write something I think you’ll find interesting or useful, makes you think or makes you laugh. I tell you about my products and services, books and course, and tell you what they can do for you. 

As long as people buy or hire me, I’m good.

I don’t get bogged down in the minutia. I don’t sweat the small stuff or spend a lot of time trying to write the perfect missive.

I put some words on “paper” and send it out.

Which is precisely what you should do with your newsletter.  

You can learn everything you need to know right here.

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