Paid content vs. the other kind

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You’ve got content you give away to get leads and build your list. Because it’s free, it may or may not bring you high-quality leads.

But, you’ll take them.

If you get 100 sign-ups this month by giving away a report and only 5 “buy” your services, you could make out like a bandit.

The other option is to offer paid content.

Being a professional doesn’t mean you can’t (or shouldn’t) create seminars or books or other content that people pay for. You may earn some extra income that way (or turn it into a new business as I did), but there’s another reason to do it.

Better leads.

If your content provides value and is targeted to your ideal client, the leads and subscribers you get, while smaller in number, will usually be higher quality.

Which can bring you more clients. Probably better clients. With less effort because your content does most of the “selling” for you.

In my humble (but correct) opinion, you should consider creating both free and paid content. At the very least, publish a short book and use it to get traffic to your website.

On Amazon, you can run free promotions for your paid books, to get your book into more hands and improve the ranking.

Which is what I’m doing over the next few days for my latest book, “How to Sell Your Legal Services in 15 Seconds or Less.”

Starting tomorrow (Friday), for the next few days you can download the ebook at no cost.

You can get it here

It’s a quick read that spells out how to quickly get other people to understand what you do and how you can help them (or their clients). It also helps you find out if they are a candidate for your services and then transition to the next step such as an appointment or phone conversation.

So, check it out.

If you like the book, I’d appreciate your showing me some love and leaving a review. Even a few words help.

How to Sell Your Legal Services in 15 Seconds or Less.”

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