By far, the best way to get people to read your emails is to send those emails to people who know who you are.

A client or former client or a business contact will open your email because they recognize your name and want to hear what you say.

Your clients and business contacts–your warm market–read your emails because they know, like, and trust you. The same is true of your newsletter subscribers.

When you send email to people who don’t know you, it’s a different story.

If you write to strangers, or to people who relatively new on your list and may not yet recognize your name or recall that they signed up for your newsletter, you have to use the “subject line” in your email to get them to read your message.

The subject line is the headline for your message. Like any headline, it has to first get the reader’s attention and then give them a reason to read more.

Your subject line should make them curious or promise a benefit or otherwise inspire them to click to see what your message is all about.

Quick example.

Let’s say you don’t know me but I want you to read my email that tells you about my course on building your practice with email. In the subject, I might say, “Want people to read your emails?” because I know that when you read that, you’ll probably answer in the affirmative (and then open the email to see how to do that.)

Like the subject of the email you’re reading right now.

And yes, my email marketing course does show you how to write email subject lines that get people to open and read your emails. It also includes 203 ‘irresistible’ email subject lines you can use, to help you do just that.