A missed opportunity?


If you’ve ever been to the Old Town Mall in Scottsdale, Arizona, you may have noticed the statue of a bronze cowboy seated on a bench, near some of the shops. You may have seen the many tourists who pass by and touch his hat or sit down next to him to have their picture taken.

But The Bronze Cowboy isn’t a statue at all, he is a man dressed, head to toe, in an amazingly realistic costume, much to the surprise and delight of the passersby who see the statue wave at them or put his arm around their shoulder when they sit down.

When the statue moves, his “victims” are startled and then laugh as they realize they have been fooled by what they were sure was a “real” statue. It’s great fun and makes for some great video content.

The Bronze Cowboy has a satchel on his lap and a few folks put a dollar or some coins in it but surely that’s not enough to justify sitting in the hot sun for hours at a time. No doubt his income comes from ads on his videos.

I was watching one of his offerings the other day and thought he’s missing a great opportunity to build his channel.

No doubt most of the dozens of people each day who sit next to him and have a good laugh would like to see themselves on youtube. Why doesn’t he give them a card with a link to his channel?

Many victims would subscribe to the channel and tell their friends to go watch them. Those friends would tell others.

But he doesn’t pass out a card. He remains silent and in character, waiting for his next victim to sit down.

Maybe he does hand out something and edits this out. Or maybe he has an assistant hand out a card off camera.

I hope so. With a little promotion, his channel and income would multiply.

The lesson for lawyers: The best source of new clients are your existing clients.

Encourage your victims, uh, clients, to tell their friends about you, your website, your presentation or offer, and your numbers will grow.

And you won’t have to get dressed up or sit in the hot sun to do it.

This shows you what to hand out to clients

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