Have you taken your vitamin today?

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Back in the days when vitamins were first making their way into our collective consciousness, companies that made “multiple vitamins” would promote the simplicity and ease of taking “one a day”.

You don’t have to figure out which pills or what dosage to take, just take our “one a day” pill.

In fact, some companies still do this. They know that the easier it is for customers to do, the more customers will do it.

And that makes sense.

Of course, I see a parallel between taking vitamins and marketing legal services.

If I make it easier for you, you’ll be more likely to do it.

Yes or yes?

So, here’s your “one a day” marketing vitamin:

Once a day, connect with one person.

You could call a former client, to say hello, or send him an article you thought might interest him.

You could follow-up with a prospective client, to see if they have any additional questions.

You could call a professional contact, to schedule coffee, compliment their new article, or see what they’re up to.

One a day.

It doesn’t sound like much but for many attorneys, it’s more than they do now.

The key is to make a habit. Take your vitamin every day.

A simple but effective way to improve the health of your practice.

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