Have you taken your vitamin today?


Back in the days when vitamins were first making their way into our collective consciousness, companies that made “multiple vitamins” would promote the simplicity and ease of taking “one a day”.

You don’t have to figure out which pills or what dosage to take, just take our “one a day” pill.

In fact, some companies still do this. They know that the easier it is for customers to do, the more customers will do it.

And that makes sense.

Of course, I see a parallel between taking vitamins and marketing legal services.

If I make it easier for you, you’ll be more likely to do it.

Yes or yes?

So, here’s your “one a day” marketing vitamin:

Once a day, connect with one person.

You could call a former client, to say hello, or send him an article you thought might interest him.

You could follow-up with a prospective client, to see if they have any additional questions.

You could call a professional contact, to schedule coffee, compliment their new article, or see what they’re up to.

One a day.

It doesn’t sound like much but for many attorneys, it’s more than they do now.

The key is to make a habit. Take your vitamin every day.

A simple but effective way to improve the health of your practice.


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