Back in the days when vitamins were first making their way into our collective consciousness, companies that made “multiple vitamins” would promote the simplicity and ease of taking “one a day”.
You don’t have to figure out which pills or what dosage to take, just take our “one a day” pill.
In fact, some companies still do this. They know that the easier it is for customers to do, the more customers will do it.
And that makes sense.
Of course, I see a parallel between taking vitamins and marketing legal services.
If I make it easier for you, you’ll be more likely to do it.
Yes or yes?
So, here’s your “one a day” marketing vitamin:
Once a day, connect with one person.
You could call a former client, to say hello, or send him an article you thought might interest him.
You could follow-up with a prospective client, to see if they have any additional questions.
You could call a professional contact, to schedule coffee, compliment their new article, or see what they’re up to.
One a day.
It doesn’t sound like much but for many attorneys, it’s more than they do now.
The key is to make a habit. Take your vitamin every day.
A simple but effective way to improve the health of your practice.
