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You don’t want everyone reading your newsletter, coming to your presentations, or watching your videos. You don’t want the complainers, the lookie-loos, or the ones who don’t “get” you.

You want the ones who like what they see and want more of it. Everyone else is expendable and you might as well eliminate them up front.

The other night I was watching a “reaction” video of a woman watching a singer I like and offering her comments. As the video begins, this message appears:

“If you dislike edited reactions and pausing this is not a channel for you :)”

Judging by comments I’ve seen on other “reaction” videos, some viewers prefer the singer’s video to be played all the way through, with the comments to follow. No pausing. It looks like this youtuber got complaints from viewers who don’t like the way she does it, so she tells you up front what to expect.

She’s a bit brusque. I think English is a second language. But she’s got the right idea.

No doubt, she loses some viewers. But the ones who stay know what to expect.

When I tell people up front that I email every weekday, I’m sure some don’t sign up. That’s okay. The ones who do sign up don’t complain about my emailing too often.

What could you do to “sort out” subscribers and followers and clients in advance? How could you tell them that your content or practice might not be a good fit for them?

Being up front like this can not only eliminate some of the wrong people, it is an effective way to appeal to more of the right ones.

Telling people you might not be what they’re looking for gives you posture. You’re not like other attorneys who offer everything to everybody, you know who you want to work with and who you don’t.

And that’s very attractive.

Tell your clients how to identify a good referral and you’ll get more of them

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