Start by asking a different question


How do I get more traffic to my website? More social media followers? More butts in seats at my events? More subscribers to my newsletter? More people booking an appointment?

Those are all good questions. Questions you may want to ask and answer at some point. But asking them first might not get you what you really want. 

Getting more clients is one thing but maybe what you really want are better clients (i.e., with more work, able to pay higher fees, etc.), or bigger cases. Maybe what you really want is a way to increase your income.

Start by asking how you can get those things. It might lead you in a very different direction.

Asking “How can I increase my income?”, for example, might lead you to do things you previously hadn’t considered. 

You may realize that you can increase your income by moving your office to a better location (or opening a second one) or hiring more staff. You may decide to set up a new website, start advertising, or write a book.

Asking “How can I get better clients?” might compel you to find a different target market, network with professionals and influential people in that market, or create a different presentation for the decision makers in that market.

Start with the big picture. The end result. The outcome you really want. Ask yourself how to get that.

You may not need more clients. You may need fewer clients who can write bigger checks. You might not need more traffic to your website. You might need a new website. 

Ask a different question and allow yourself to discover how to get what you really want. 

This will help you figure out what you really want

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