Dancing with lawyers


You know a lot of lawyers in different practice areas, don’t you? Great. Look through your list and choose a lawyer with a complementary practice to your own.

That means you target the same types of markets or clients–business or consumers, but you don’t compete with each other. You do PI, they handle divorce. You handle small business transactions, they do IP litigation. You do estate planning, they do consumer bankruptcy.

If you don’t have more than a few on your list, you’ll want to find some because you need a dance partner.

And by dance, I mean work together for your mutual benefit.

That means finding out about each other’s practices and promoting each other’s services to your respective clients and contacts.

The simplest way to do that is for both of you to email your clients and prospects and tell them about your dance partner, while they do the same for you.

Simple? Yes. And massively effective.

With a single click, hundreds or thousands of people find out about another lawyer and what they do. They also hear someone they know, like, and trust recommending them.

What will happen? Maybe nothing. Maybe a lot.

Safe to say that eventually, each dance partner will get some new clients. They’ll also get new newsletter subscribers and social media contacts, leading to more business down the road.

You and your dance partner can do webinars or video chats together. You can promote each other’s content (videos, articles, blogs, seminars). You can interview each other or do guest posts for each other.

All of which will lead to more business for both of you.

And. . .

You’re not limited to lawyers. You can also dance with CPAs, insurance brokers, real estate brokers, financial planners–anyone with a client base that complements your own.

You can also dance with business owners, salespeople, consultants, vendors, and others who sell to or advise the kinds of people you represent.

This one strategy could provide you with more business than you can handle. 

Even if you have three left legs and can’t dance to save your life.

More on how to do this

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