With a little planning, next year could be your best year ever.Â
Start by deciding what you want to improve or expand or what problems or bottlenecks you want to remove. These should be relatively high-level strategies that relate to your long-term goals.Â
Things like
- Entering a new market or niche
- Developing a new skill or improving an existing skill
- Offering a new service
- Finding new referral sources/jv partners
- Improving your billing and cash flow
- Starting a newsletter, blog, or video channel
- Cutting overhead
- Trying (or increasing) PPC advertising
- Hiring more employees/outsourcing
- Streamlining your workflow
There are many more possibilities.Â
Make a list and then choose no more than three to five strategies for the year. (If you get them done, you can go back for more).
The next step is to decide what “success” looks like for each strategy.Â
What’s the desired outcome? How much/how many? When do you want this to occur?
It might help to think about why you want this result. What will it help you do, have, or become? How will it materially improve your practice or life?
Write a short description of each desired outcome or goal.
Once you chosen the what and why, it’s time to consider the how. How will you implement these strategies? How will you achieve these goals?
For each strategy or goal, write down specific action steps. Make each step as simple as possible. Break up big tasks or projects into small, bite-sized pieces.
Organize all of your action steps into logical order and add them to your task management system or calendar.
And there’s your plan.Â
This will help you create a simple marketing plan
