If I’ve told you once, I’ve told you 100 times

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I used to make an effort to avoid repeating myself in my newsletter and blog. In fact, I once set up a “reverse editorial calendar” to record topics and the dates of each post.

Not anymore.

Aside from the fact that it’s too much work for my sorry azz, it isn’t necessary. It’s okay to repeat yourself.

In fact, I’m pretty sure I’ve written about this very topic before. Maybe more than once. No doubt I’ll do it again.

Here’s why I don’t worry about repeating myself, and why you shouldn’t, either:

  • Every day, new people join your list and, to them, the topic is new
  • Most subscribers don’t remember seeing the topic before, or if they do, they don’t remember the details.
  • You might make the same point but cite different facts, arguments or examples.
  • You might update something you said before, providing new results, additional information or feedback from others
  • If you’re like me (and you are), you change your mind about things, so update away.
  • Some ideas are important enough that they bear repeating.
  • Some ideas are important enough that they bear repeating. See?

Anyway, if you ask me, you shouldn’t worry about what you did yesterday, last month, or last year. Write what’s on your mind today and you’ll be just fine.

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