C’mon in, the water’s fine

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Yesterday, I mentioned that specializing was one of the keys to growing my income and cutting my work to three days. Many attorneys resist the idea of specializing.

Some believe that having more practice areas allows them to earn more overall by having more services to sell to their clients. “Why refer it out when I can do it myself?”

Some think like a professional instead of the owner of a law practice that employs lawyers (including themselves.) Because they can, they think, they should.

And some have a poverty mentality and are afraid to let anything go.

When I decided to specialize, at a time when I was barely surviving, I was scared to death. It was the most counter-intuitive decision I ever made.

But it was also the best decision I ever made.

Yesterday, I got an email from an attorney who agrees. He said,

“When I did that [specialized], I did notice a slight drop in income for about 2 months (it was not that great, and didn’t last long). The drop was only due to not taking every case that came in the door. I referred those to other attorneys doing that specific work, who in turn, would refer my types of matters back. This allowed me to meet the needs of my clients without doing it all myself. I began seeing increased earnings quickly, could concentrate on matters that really interested me, built my referral network, and most importantly worked fewer hours, but billed more.

I know what you’re saying does work. People do have to get off the fence and commit to what they truly want, though.”

Think about joining us. But only if you want to earn more and work less.

Here’s where to start

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