I did a marketing consultation last week with an attorney who has an email list and uses it to stay in touch with 1100 clients, prospects and professional contacts.
That’s good.
He writes to them every few weeks or so, when he has news or information to share.
Here’s an expanded version of some of my suggestions:
He built and maintains the list manually. I told him to automate the list building by putting an email sign-up form on his website so visitors could sign themselves up. Offer an incentive–a report or ebook– to encourage them to do that.
You’ll get more subscribers by capturing “first-time/one-time” visitors to your site, many of whom need to hear more before they’ll hire you.
Use the autoresponder function provided by the email service provider to send an automated welcome message, deliver the report, and send them a series of additional messages over time.
Use the “broadcast” function of the email service to send them additional messages.
I suggested emailing on a regular schedule. Aim for weekly. You want subscribers to get used to hearing from you. You want to be “in their minds and their mailboxes” when they need your services and are ready to hire you, or they have a referral.
To write more frequently:
- Send shorter emails–a few paragraphs is enough
- Send all text emails–don’t bother with HTML, images, etc., just type and send
- Don’t limit your subject matter to legal matters. That’s boring for people who don’t currently have those issues. Write about consumer-related topics, personal stories, and anything else.
Make your emails informative and entertaining and use them to build a relationship with your subscribers.
This is one of the simplest and most effective ways to bring in more business.
This will help you create a report and get more subscribers
