An app I use is being updated. The developer asked for feedback on the proposed new design. One commenter said:
Please add highlighting or color coding to lists/list items.
I love the simplicity of the design, but viewing everything in black and white with only bold text and CAPS for emphasis is not enough. It’s hard to tell things apart when everything looks the same.
That comment dovetails with what I said yesterday. I said that not all clients are alike and suggested you create profiles for your different types of clients and market segments so you can tailor your marketing to each one.
Guess what? Lawyers aren’t alike, either, but many think we are.
To most prospective clients, we all look alike. We offer the same services, solve the same problems, and provide the same benefits. You are no different than any other lawyer.
As long as they think this way, getting hired is mostly a matter of luck.
The good news is that it is relatively easy to stand out.
Do something or say something your competition doesn’t say or do. Or give them a preview of what it will be like to work with you.
A small difference, a few details, can be enough to help you get noticed, remembered and hired.
How to stand out from your competition
