What’s obvious to you is amazing to others

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Author Derek Sivers once said, “What is obvious to you is amazing to others.” From time to time, take a moment to remember that.

You know things most people don’t. Don’t take what you know for granted.

The next time you talk to a client and explain the law, their options, and your recommendations, note the depth of your knowledge, the alacrity with which you’re able to summon it, and your ability to communicate it.

The next time you do a presentation, record a video or write an article, or you are interviewed, review the finished product so you can see how good you really are.

You know things and you’re able to do things. You can quickly spot issues and form arguments for and against them. In a matter of minutes, you’re able to pull essential information out of a client or witness.

Don’t discount your knowledge, your ability to explain things, or your ability to persuade people to your point of view.

Unfortunately, many attorneys don’t appreciate their value. They charge less than they deserve and the market will bear.

What is obvious to you is amazing to others. Don’t forget that.

Marketing is everything you do to get and keep good clients. Start here

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