You can’t build a campfire by trying to ignite big logs. You have to start with kindling–twigs and leaves and small branches. Get the fire going, add some small logs, and when the fire is big enough you add the big logs.
That’s how most of us started our law practice.
Most of us didn’t start by renting a big office and hiring a big staff, we started by finding a desk and a place to see clients and going out and getting a few.
We got some experience, made some contacts, and brought in some income. That’s the kindling. When we had something going, we added some logs. Eventually, we got (or will get) the big office and staff.
And it’s the same way with marketing.
You don’t start with $50,000 a month in ad spends. You start with $200 on some pay-per-click ads and see what you can see.
You set up a one-page website or a landing page and an autoresponder and start building an email list. You invest a couple of hours at a networking function and get your feet wet. You write a couple of articles and put them out into the world.
You start small and build your practice like you build a campfire.
That’s why you can build a thriving practice spending just 15 minutes a day on marketing. Make a few calls, write an article or email, sketch out a script for a video or seminar.
A little bit every day and eventually your practice turns into a bonfire.
How to build an email list from scratch
