An easy way to show your clients some love

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It’s been crazy around here the past week. We’re close to the fires and concerned about them spreading our way. Every day, the sky is filled with smoke and helicopters and planes buzzing overhead.

We’ll probably be okay but you never know.

Our credit union sent us an email that was on point. It said, “In the Wildfire Zone?” They wanted us to know that we are their number one priority and they hope we are safe. They offered some tips for being prepared in case we’re ordered to evacuate.

Things like planning where we’ll go (and making sure they take pets), having a “go bag” of clothes, supplies, credit cards, meds, and extra cash, making sure the gas tank is full, and gathering up important documents to take with us.

They also provided a link to ready.org, which has more information about evacuation planning.

Most of the emails we get from them are about “business”. It’s nice to know they are thinking about us and providing helpful information on an important topic. It’s important even for those who aren’t in the fire zone.

Note that they didn’t write the underlying information about what to put in a go bag, which papers to include in an “important papers” file or evacuation planning, they simply provided links to existing websites.

How difficult would it be for you to send your clients an email like this? About what to do in case of fire or flood, earthquake or hurricane, or other disasters?

Not difficult at all.

But your clients will appreciate you for thinking of them, nevertheless.

In fact, there are plenty of consumer-related topics you could write about: insurance, credit, crime prevention, retirement, refinancing and many more.

Ten minutes of research and some links to other people’s websites will do the trick.

For extra credit, interview some subject matter experts. Here’s how I did that and turned it into a book.

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