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Are you bludgeoning prospective clients?

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I saw this headline yesterday: “5 Privacy Apps You Need to Install IMMEDIATELY”. I wondered what would happen if I didn’t install all 5 apps immediately. Or ever.

I didn’t install any of them. I didn’t even read the article.

What I can say, I like living dangerously.

Actually, I get “imperative fatigue” with all the articles and posts and emails mandating what I need to buy, do, or read.

32 must-have extensions, 27 must-see websites, 21 essential books to read right now. . .

Enough. I can’t keep up. I don’t want to keep up.

If this kinda thing annoys you like it does me, if your eyes glaze over when everyone tells you all the bad things that will happen if you don’t fall into lockstep with everyone else, if you find yourself avoiding articles like these, well, guess what? Your clients do, too.

So don’t do this to them.

In your marketing, presentations, and conversations, don’t smother them with too many problems, too many options, or too many things they MUST do (immediately), OR ELSE.

They’ll shut down. Stop listening to anything you say.

Slow your roll. Be different. Instead of clubbing them over the head, seduce them.

When everyone else tries to force-feed them a complete meal, give them a tasty appetizer. Instead of showing them your entire menu, talk to them about one of your signature dishes.

Invite them to take a bite and see what they think. If they like it, you can show them the rest of your menu.

In marketing, your number one task is getting the prospective client’s attention. Because if they don’t read what you wrote or listen to what you said, they’ll never become a regular at your restaurant.

Marketing made simple

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