The tyranny of the urgent

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What’s the most important thing in your professional life that you’re not doing? Or doing enough?

Something that can take your practice to a much higher level. Help you accomplish a major goal or change your life in a significant way.

Whatever it is, you’re probably not doing it because while it’s important, it’s not urgent and your day is filled with urgent matters that get first call.

Deadlines, due dates, promises made to clients that have to get done on time. Or problems that need to be addressed today, lest they lead to even bigger problems tomorrow.

There are many things you can do to “find more time” for important work but in my experience, nothing more effective than blocking out time for it on your calendar.

How much time? Probably not as much as you think.

You can make appreciable progress on a project if you work on it for as little as five or ten minutes a day. The key is to do it every day.

Pick a number of minutes. I suggest 15. If that’s too much, start with ten.

Schedule time on your calendar for that project, five days a week. If possible, make this your first task of the day. Get it done before you start your other work when your energy is highest and distractions and interruptions are likely to be fewer.

Get it done first and then no matter what else happens that day, your day will have been fruitful.

Make it a habit. A part of your daily ritual. Try it for two months and see what happens. I think you’ll like what happens.

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