How to build your law practice with a drawing or contest

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A great way to build your email list, and thereby your client list, is to conduct a contest or drawing. Basically, you announce the contest to your existing list (and/or on social media, etc.), and offer one or more prizes as an incentive.

If you have a way to track “referrers” to your list, you can reward people who send you the most traffic or sign-ups. If not, you can conduct a random drawing (eenie, meanie, minie, moe) and bestow your prize or prizes on whomever your index finger lands on.

You can contact influencers (bloggers, professionals with a list, etc.) and allow them to invite their subscribers or clients to participate. You’ll get exposure to their list, including the ones who don’t sign up for your list.

But what should you offer as a prize?

The best option is a package of your legal services.

The winner gets a service you offer (or a portion thereof), or a package of services, at no cost and with no obligation. If they already have had that service or otherwise don’t need it, they can give their prize to someone else.

Why is this the best option? Because it will attract people who are interested in your services rather than random people who sign up to win an iPad. The biggest reason for making your services the prizes, in case you haven’t figured it out, is that every prize winner becomes a client.

Choose an entry-level service or a segment of a larger service you can give away. If you charge hourly, give away two hours (or whatever) towards any of your services. Or, do something bigger with a grand prize and several smaller prizes.

Oh yeah, once you’ve conducted your first drawing (and seen the results), you can then (a) extend the deadline (and get even more subscribers) and/or (b) do it again in 90 days.

Try it, you’ll like it. So will everyone who signs up.

Marketing online for attorneys: here

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