I’ve got a marketing challenge for you and it will only take five minutes. I want to prove something to you, or rather, I want you to prove something to yourself.
I want you to see that you really do have time for marketing and that it’s a lot easier than you thought.
With me? Great. Let’s get started.
Yes, right now. As soon as you’re done reading this. Because “right now” is the best time to do just about anything.
Okay, grab a pen or open a new page or tab. I want you to write something. And remember, it’s only five minutes so no excuses about being busy.
I want you to write a note to your former clients. In your note, I want you to simply say hello.
You might say, “I wanted to send you a quick note to say hi and see how you’re doing”. Or, “I haven’t talked to you in awhile and wanted to check in and see what you’re up to.” Or wish them a happy and successful new year.
Nothing brilliant. Just touching base.
If you want, you can add a line or two of news about your practice (e.g., mention your new office, new employee, new website, etc.), or share some personal news (e.g., your daughter got married, your son just got accepted to law school, etc.)
But no selling. No promoting. Nothing serious. Just saying hi.
A few lines. Write quickly. Write without stopping.
Five minutes and done. Ready, set, go.
There, that wasn’t difficult was it? (If you haven’t done it yet, go ahead and do it now. C’mon on, I’ll wait. . .)
Now what? Now, put your note in an email and send it. That’s it. That’s all you have to do.
Tomorrow, or maybe even later today, you’re going to see what happens.
I’ll let you find out for yourself what that is but I’m pretty sure you’re going to like what happens.
Will you take my challenge? It’s just five minutes, unless you don’t have an email list of your former clients, in which case you’ll need to take care of that, first. And trust me, you’ll want to do that because once you see what happens with your first email, you’ll definitely want to email again.
Let me know what happens so I can say, “I told you”.
Everything you always wanted to know about email marketing (but were afraid to ask)
