You have an email list. You regularly mail to clients and prospects. Should every email promote (sell) something?
Yes.
You have services that provide solutions to problems. You owe it your subscribers to do everything you can to persuade them to avail themselves of those services. If you don’t, their problems and their pain will continue. They won’t get what they want and need.
So yes, sell your services in every email. But that doesn’t mean every email should be a full-on sales letter.
You can sell your services by educating subscribers about problems and solutions and providing a link where they can get more information. You can sell yourself as the provider of those services by sharing ideas and information that show people how you think and how you do what you do.
Every email should sell, but come at the sale in different ways.
Talk about your clients. Tell stories about where they were before they found you and where they are today. Talk about people who chose other solutions, or waited too long before they came to you, and made their situation worse.
Talk about things you do outside of the office, about your passions and hobbies, and about the important people in your life, to show people what makes you tick and what it would be like to know and work with you.
With some emails, you should overtly talk about the four corners of your services and why people need them. In other emails, just mention your services and provide a link so people can find out more.
Because I email frequently, most of my emails are designed to show subscribers that I know what I’m doing and that I can help them. A little education, a little entertainment, and a link to something in a P.S.
When I release a new product or service, I send out emails that talk about nothing else.
But every email sells something.
You want to get more clients and increase your income, yes? Here’s how to get more referralsÂ
