How do you get your clients talking about you? The answer is simple. Give them something to talk about.
Most of the positive word of mouth you will receive about you and your services will come from providing your clients with a great client experience. I’m not just talking about the work you do. I’m talking about the way you make your clients feel.
Appreciated. Hopeful. Protected.
The same goes for your prospects and business contacts. They talk about you, too. Their referrals count.
Make people feel so good about themselves and their decision to hire you or associate with you that they feel compelled to tell someone about you.
But don’t stop there.
Make it easy for them to talk about you and send you referrals. Equip them to do a good job of spreading the gospel.
Tell them what to say. Give them “sound bites” they can use to describe you and what you do–the problems you solve, your ideal clients, why you are the best lawyer for the job.
Give them tools they can use to show people why you’re the one to choose:
- A great website, with lots of helpful content
- Reports and ebooks and videos they can hand out or share online.
- Emails they can forward; social media posts they can like and share.
- A stack of your business cards to hand out when they meet someone who might need your help.
Then, when someone does send you referrals or traffic or mentions you on social, say thank you. send them a thank you note, and if appropriate, thank them publicly, too. Showing appreciation for what they do is the best way to show them you appreciate them, and the best way to get them to do again.
What else?
Ask for referrals. This can be as simple as saying, “Here are some of my cards. When you talk to someone who needs X, please give them a card.” It can be as simple as asking them share your post, forward your email, or allow them to invite people they know to your free webinar.
Finally, stay in touch with them. Let them know when you add something to your website. Share other people’s content you find online. Update them about your interesting new case or client.
Keep your name in front of them, reminding them that you still exist and you’re still helping people solve legal problems.
Getting word of mouth referrals is really that simple. Can you do more? Yes. But if do these things, you probably won’t have to.
Here’s everything you need to get referrals from lawyers and other professionals
