“I don’t know what to write.” “I’ve said it all before.” “What I have to say is boring to most people.” “I’m not a good writer.”
This is what many lawyers tell themselves. These are the reasons they offer for not writing to their clients and prospects.
No articles, no blog, no emails. Or very few and far between.
Have you avoided setting up a newsletter or blog because you don’t think you have anything to say? I’m talking to you.
Yes, time is a factor. But you’re smart enough to know that it’s worth finding 30 minutes a week if it means bringing in several new clients per month.
No, if you’re not writing, it’s probably because you don’t think you have anything to say.
You know what? You might be right. You may not know what to say and you may not be a good writer. But it doesn’t matter. If you don’t know what to write, write anything.
You don’t have to be brilliant. You can write something that’s “just okay”.
Why? Because building a digital relationship with your clients and prospects isn’t about information or elegance, it’s about engagement.
It’s not what you say or how you say it that’s paramount. It’s that you said something.
You showed up in their life again, reminding them that you’re still practicing and still interested in knowing them. You shared an idea or observation, or shared something about your practice or your personal life. You asked for their feedback, and asked them to tell you how they are doing.
You don’t need to be brilliant, or even good. You just need to show up regularly and say hello.
Tell them something you did this week, or something you thought. Tell them about a website or book you recommend. Tell them about an interesting case or client you have, or one that another lawyer told you about.
A few paragraphs, once a week, is enough to maintain your relationship.
But here’s what happens.
You keep doing it and your writing gets better. And faster.
You find more interesting things to say, and better ways to say them. You start to enjoy writing, and you look forward to it, especially when you see how it is helping your practice grow.
You don’t have to be good to start, but you have to start to be good.
Here’s what you need to start your newsletter or blog
