Networking: how to make a great second impression

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You’ve met someone new, through networking in person or online. You’ve done the card exchange, traded links, and said, “let’s keep in touch”. What now? How do you bridge the gap between first contact and the next step in your budding relationship?

The answer is to pay attention to them and make sure they know it. This will distinguish you from the majority of first time contacts they never hear from again.

Here’s what to do:

  1. Subscribe to their newsletter, blog, and social media channels. Comment on things they post. Share them with your social channels and subscribers.
  2. Set up Google Alerts for their business name and for their name. Congratulate them when others quote them or say something nice about their work.
  3. Track their industry. When you see a relevant blog post or article, share it with them.
  4. Engage them. Invite them to write a guest post for your blog or ask if you can interview them. Offer to write a guest post for them. Send them your content (but don’t subscribe them to your newsletter without their permission).
  5. Introduce them to someone they should know. A prospective client or referral source, a colleague of theirs, a blogger in their industry.

Do this with one or two new contacts each month and watch your business grow.

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