I talk a lot about the value of doing a few minutes of marketing activity every day rather than several hours once in awhile. I do that because if you’re like me (and I know you are), if you don’t do something every day you probably won’t do it at all.
(I find it easier to write a daily blog post than the monthly print newsletter I used to write because my daily scribblings are now part of my regular routine.)
But if you want to get maximum returns for your marketing efforts, think in terms of marketing campaigns.
Here’s what I mean.
Instead of writing a blog post this week, doing a speaking engagement next week, and a video the week after that, do it all in the same week. Don’t run one ad per month over the next year, run 12 spots this week. Instead of setting up a table at a networking event (if that’s something you are inclined to do), do the table, run an ad in the newsletter, get yourself booked to speak, and invite three centers of influence who belong to that group to lunch–in the same week.
Pile up the activity in a short period of time. And use one thing (e.g., your ad) to promote another (e.g., your talk).
In this way, prospective clients and referral sources will see and hear you “everywhere”. You will appear to be more prominent and in demand. More people will notice you, remember you, and want to associate with you.
If I told you that this week I’ll be the guest on three different podcasts and have two articles and a new book coming out, even if you don’t hear the podcasts or see the articles or book, I will have made an impression on you. You’re thinking, “he’s busy, he’s in demand, I should probably listen to him.” I would not have made that impression if that activity were spaced out over the next year.
But here’s the thing. With a whirlwind week like that, I might not do much else for several months and you won’t notice. The impression that I’m busy will remain.
Do something every day that could be called marketing. Release it to the world in waves.
Have you done a 30 Day Referral Blitz?Â
