How to steal your competitor’s clients

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Would you like to know a simple way to legally and ethically steal clients from other lawyers?

Sure you would. Here’s what to do.

First, who is your number one competitor? The one lawyer or law firm in your market who is tops in your practice area. It doesn’t matter if they are good lawyers or bad lawyers. Just make sure they bring in a lot of business. 

So, who’s client’s would you like to steal?

Got it?

Okay, now, I want you to write a short article about this lawyer or law firm. A review. You can praise them, write about their shortcomings, or do a balanced article and talk about the pluses and minuses of hiring their firm.

Next, publish this article on your website or blog. Make sure it is optimized for search engines. Put the lawyer or firm’s name in your title.

The reason? Well, three out of four people use the Internet to find lawyers. Some begin by doing a search based on the practice area or legal issue. Others hear about a lawyer somewhere and go online to check them out.

When a prospective client goes to Google or Bing to do some due diligence on the lawyer or firm you wrote about, they’ll see your review and come to your site to read it. When they do, they’ll find out about you and what you do and if they like what they see, they may hire you instead.

Every time Joe Lawyer runs a radio ad, for example, lots of prospective clients go online to see what other people think about him. In fact, there’s a good chance they’ll type “Joe Lawyer review” into the search box. You might want to make that the keyword phrase you optimize for.

Just make sure your site shows them why they should hire you instead of Joe.

And that’s how to steal your competitor’s clients. Well, their traffic, anyway.

If you want to get more clients on the Internet, you need this

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  1. […] some attorneys have interpreted my suggestion to post a review of your competition on your website to mean, “post a negative review” and don’t like the idea. They think a negative […]