Marketing legal services at the XMAS dinner table


Ah, Christmas dinner with the family. A time to celebrate the holidays and enjoy a good meal. You’ll find out who got engaged, who got divorced, who had a baby, and who has passed. You’ll eat way too much and fall asleep on the sofa. You’ll laugh at your brother’s ridiculous sweater, and pretend to laugh at your Uncle’s bad jokes.

You’ll wait for just the right moment and then, you’ll hand out your business cards. “In case you run into someone who needs a lawyer,” you’ll say.

Clever, huh? Leverage the family dinner to get some new clients. Hey, why not–it’s family. You can ask the family to pass out your cards, right?

No. They already hate you because you make so much money and think you’re so smart. Okay, maybe they don’t hate you, but you still shouldn’t pass out cards. Not because it’s “bad form” at the Christmas dinner but because it’s “bad marketing”. It’s not going to get you any business.

Your family already knows what you do. They have your phone number. If they run into someone who might need you, they’ll tell them. Besides, they still have the cards you gave them last Christmas.

So what’s better? What should you do at the family dinner?

Nothing. Relax. Enjoy the evening. Have fun.

Your best marketing tool isn’t your card, it’s you. The fun, likable, overeating, asleep on the sofa you.

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  1. Yes, that would be really bad form. I hardly ever give out business cards. Clients take them from my desk and that is about it. Most people who you know do in fact know what you do and how you do it.