I know you don’t have a lot of time but would you write and send out a weekly email if you were paid $1000 per week to do it? How about $2000? $5000?
Would you find the time to send an email every week if it meant increasing your income by hundreds of thousands of dollars per year?
Well guess what? Although nobody is going to pay you that much to write a weekly email, if you write that email to your clients and prospects (and referral sources), you’ll be able to pay yourself.
Yeah, it’s called marketing. And email is about as simple as it gets.
You have to build a list. You can use your website to do that. Add a form and invite visitors to sign up.
You have to have something to say. You’re a lawyer. You have something to say about everything.
You have to be disciplined. That’s why God created the calendar.
You have to start. That’s the hard part. And the most important.
Do me a favor. And by me, I mean yourself. Send an email to some people you know and say something.
Where to start? How about telling them you’re thinking about starting an email newsletter and asking them to submit a legal question? How about summarizing (or copying) something you wrote in the past and sending that? How about wishing them Merry Christmas, Happy Hanukkah, happy holidays, or whatever floats your boat?
Just say something. Anything. And watch what happens.
Here’s how to start