A journey of a thousand miles may begin with a single step but you can’t stop after just one. Whatever you’re doing now to market your practice, no matter how successful it is, you should always be looking for what’s next.
You don’t need to find The Holy Grail of marketing. Little things can bring in new business and if you do those little things regularly, those little things can add up to big results.
So here’s the plan:
Once a week, find one small way to extend your existing marketing.
Find one new business contact who can tell his clients about you.
Find one new place to run your existing ad.
Find one new keyword to optimize your online content.
Find one new website where you can submit a guest post.
Find one new social media platform where you can post your existing content.
But don’t stop there. Once a month, find one new marketing technique that you’re not doing and start doing it.
If you don’t do public speaking or webinars, for example, maybe it’s time to start. If you don’t have a blog, start working on one. If you have a website, consider setting up another. If you don’t advertise, look at how you might.
To sum up: Once a week, take what’s working and find one new way to extend and expand it. Once a month, find a new way to get your marketing message heard.
Once a year? Take a vacation, bub. You deserve it and now you can afford a nice one.
Do you know the formula for marketing legal services?