The key to networking is to stop networking

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Venture capitalist, entrepreneur, and consummate networker, Rich Stromback, says, “The key to networking is to stop networking. Nobody wants to have a ‘networking conversation,’ . . . They are hungry for real conversations and real relationships. It just has to be authentic, genuine and sincere.”

Smart words from a smart guy.

I also liked what he said about not caring about your first impression, although I don’t know if I’m prepared to follow his advice:

Everyone gets this wrong. They try to look right and sound right and end up being completely forgettable. I’m having a ball just being myself. I don’t wear suits or anything like that. I do not care about first impressions. I’d almost rather make a bad first impression and let people discover me over time than go for an immediate positive response. Curiously, research I read years ago suggests that you build a stronger bond over time with someone who doesn’t like you immediately compared to someone who does. Everything about Jack Nicholson is wrong, but all of the wrong together makes something very cool.

You can read more of Stromback’s advice in, 99% of Networking Is a Waste of Time.

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Comments

  1. Great reminder for all of us to be true to who we are. I know Rich was just trying to make a point but having said that, I do think the correct “good” first impression is better than leaving a memorable “bad” first impression. After all, in most instances, you’ll never get a second chance 🙂

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