If you’re like me, you (a) want more search engine traffic, (b) you don’t know much about SEO, and (c) you find the whole subject to be overwhelming and frankly, boring.
If so, you may like what Guy Kawasaki said about the subject in a recent interview:
My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don’t need to trick it. Let Google do its job and you do your job.
Relax. Don’t worry. Write what people want to read. They’ll find you.
Of course that doesn’t mean we shouldn’t help them find us. When I can, I put key words in my blog post titles and body, but I don’t contort myself to make that happen. Yes, I want you to find me but more important to me (and you) is that when you do find me, you get value out of what you read. It means you’ll come back and read some more and you’ll tell others and they’ll come, too.
SEO is not the only way people find things on the Internet. Word of mouth is very powerful.
On the subject of social media, Kawasaki says many entrepreneurs want to hire consultants and formulate a plan before they get started. He has different advice: just dive in. Set up a profile and “just have at it”. You’ll learn more by actually doing it.
I subscribe to a few blogs that write about SEO and social media but to be honest when I get to their posts my eyes glaze over. Most of the time I don’t read them. I use that time writing.
If the growth in the readership of this blog is any indication, I’ve made the right choice.
Write Good Stuff. People will find you. And hire you.