I was scrolling through the app lists on my iPhone and saw an app that caught my attention. “Workout Plan — Fitness Schedule & Journal” allows you to create and manage your own custom fitness plan. You can set the exercises, the reps, the sets, the amount of weight, distances, and so on, and keep track of all of your workouts.

Relax, I’m not going to be doing a triathlon any time soon. The only exercise I get is jumping to conclusions, running my mouth, and bending over backwards to please my clients.

But I was struck by the idea of an app to create and manage marketing workouts. You set up your schedule for the week–so many calls, so many emails, networking events, and so on–and record your marketing activities. At the end of the week, you could see what you did and set your schedule for the following week.

The app would let you set your goals for the month, the quarter, and the year. You could track your progress–how many new clients for the month, how much revenue for the quarter–and have everything in one place.

There would be a calendar function, so you could schedule a daily update, a weekly review, and all of your coffees, lunches, and networking events.

There would be a journal section, so you could record notes about your activities, contact information, ideas for articles, notes from my blog, people you can contact, etc.

And it would be easy to adjust your workouts. You might be making calls for 15 minutes a day and find that you can handle 30 minutes. Simply change the amount in the settings and your new workout schedule is ready for the following week.

The best part would how the app would hold you accountable. After every workout, you would check a box to show what you did. You’d be able to look back at the week and admire your discipline. When you were tired or super busy and wanted to skip a day, you would keep going because you wouldn’t want to “break the chain”.

Wouldn’t it be great to have an app like that? Your schedule would be planned in advance and you would have it with you everywhere you go. Every day, you simply look at the schedule and you know what to do and when to do it.

Marketing would be so much easier, wouldn’t it?

The good news is that this app is available to you right now, and it’s free. It’s called a piece of paper. Combined with your calendar, it has everything you need to create and manage your marketing workouts.

Everything but the discipline. I wish I could tell you, “there’s an app for that”.

If you want to create a marketing plan that really works, get The Attorney Marketing Formula.