How to get that creative project (finally) started

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I want to help you get your project started. You know the one I’m talking about. It’s the one you’ve had in the back of your mind that you can’t stop thinking about.

It might be writing a book. Starting a blog. Or planning the trip of a lifetime.

You want to do it. You just don’t know how or where to begin.

The first thing is to give yourself permission to not do it. That’s right, let it go. You don’t have to do it. You can let someone else do it, you can keep it on your “someday” list, or you can let the opportunity pass and suffer the consequences. You will survive.

Too often we become attached to things we think we want to do, or believe we have to do, and our attachment gets in our way. It clouds our judgment, our sense of priority, and basically, messes us up. We begin projects when our heart isn’t in it and we do a poor job or we give up. It may have been a great idea, but if the timing wasn’t right, we haven’t done ourselves any good.

Let go of the idea. Let it ruminate in your subconscious. If you’re meant to do it, you will. When the time is right and you are ready.

I’ve got hundreds of creative projects that will never get done. They will remain “someday” for me and that’s just fine.

The creative projects I move forward with let me know I need to do them. I wake up thinking about them. I see something online and I am drawn to it. The idea nags at me and inspires me and excites me. When it won’t let go of me, that’s the project I do.

But there’s a process I go through between “idea” and “do”.

When I have an idea, the first thing I do is write it down. I use Evernote, but you can use anything you want: a text file, Word document, spiral notebook, whatever, but get it out of your head and onto paper (virtual or otherwise).

Guess what? It will still be in your head. Writing it down simply helps you to see what the idea looks like from a different perspective.

Once the idea is recorded, I add notes. I may write a bunch of bullet points, tasks, and ideas for categories or steps, or I might free write–letting my thoughts flow as I talk to myself about the project. I may record audio, talking about the idea, why I want to do it, issues I may have to resolve.

Next is research. Nothing formal, just reading and collecting snippets of information, blog posts, quotes, web clips, and anything else that catches my attention. I might collect a large volume of information in a short period of time or I might do a little here and there, over a period of months. You can’t force creativity. At least I can’t.

With Evernote, I have a tag for the project, so everything I collect is tied to the project. If I have other notes on the subject or documents I’ve saved from other projects, I’ll add the project tag or “note links” in Evernote.

And then I put the idea aside to let it germinate and continue working on whatever I’m already committed to completing. But I still think about the project and record notes and ideas. I may re-write my original idea and see if it still looks good, but always, I give it time to take root and grow.

At some point, either my interest in the project will have waned and I will again put it aside (or kill it), or my interest will have grown. If I still want to do the project, the next step is to make a list of tasks.

Sometimes I put all those tasks into one continuous list. Sometimes I set up separate notes for each task. Of course some tasks are themselves projects (i.e., having more than one step), but I’m not really fussy about how I list what I need to do. I just make sure everything is tagged and/or linked.

Some of the project’s tasks I begin right away. Others, I schedule (or delegate). And some, I need to do further research before I know what to do.

There is a logical progression to most projects, but it can also be a messy process. Many projects are mundane. Beginning, middle, end. But big projects, especially ones that invoke creativity, are a journey of discovery. You may have a general idea of where you want to go but no idea how you will get there. Sometimes you wind up in a place you never expected.

With everyday projects, you’re the boss. With creative projects, you are merely the scribe.

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How I collect and organize articles and documents to read later

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I read a lot. I know you do, too. I also know that the volume of articles and documents that cross our paths every day is overwhelming.

We can’t stop the river of information. It would be foolish to ignore it. All we can do is manage the information that comes at us every day, and I want to share with you how I do that.

Here’s what I do to collect, organize, and read the articles and documents in my life:

  1. I subscribe to (over 100) blogs with Google Reader. I can read them later, on my laptop or on my iPhone (I use Mobile RSS).
  2. On my iPhone, I also use Zite, an intuitive app that learns what you like to read and serves up similar content. This brings posts from a wide spectrum of blogs I would never know about. I also use Flipboard and Twitter.
  3. I use Instapaper as a web app (Chrome) and their app on my iPhone. This is where I send posts I can’t read at the moment. I send them from my RSS reader, from Zite, Flipboard, by forwarding emails and via a web clipper.
  4. Every morning I go through my RSS feeds and Zite and Flipboard, scanning the headlines of the posts. I delete 98% of them. A few, I read on the spot. I may send five or ten to Instapaper. If it’s something I know I want to save, I send it to Evernote. If I’m reading it on the web, I’ll open it first with Evernote Clearly, to remove ads, etc. (Evernote is my go to app for saving everything I need to save (for reference or a project) or do. (If you haven’t tried Evernote, go check it out (it’s free). If you have Evernote and have not been using it much, get my ebook, “Evernote for Lawyers: A Guide to Getting Organized & Increasing Productivity”. You’ll be amazed at what you can do with Evernote.
  5. For blog post ideas, I go through Instapaper and when I find a post that catches my eye, I’ll read it. I may use the article as the basis for a post or it may give me other ideas. I also go through Evernote. I have a tag, “blog-post-ideas,” and with one click I can call up hundreds of notes with complete articles or one line ideas.
  6. I save documents (pdfs, Powerpoint, Word, etc.) in Evernote. I usually add a few key words to the body of the note and assign tags. Most of these documents are saved for reference purposes, or to use in connection with projects I am working on or plan to work on. However, I also use a couple of tags to identify notes for later reading. One is “Read/Review,” which is assigned to notes I know I want to read at some point. I will also assign a “When” tag (i.e., Now, Next, Someday, etc.) if I know when I want to read it. The other tag I use is “ebooks” for pdf ebooks I’ve saved. I can browse this tag to find things to read or for ideas.
  7. If there are emails I need to read or save or take action on, I forward them to my Evernote account. I now maintain “inbox zero”.
  8. Every day I focus on getting my work done, not on how much I can read. This is key. If I don’t read articles I’ve saved for later reading, I don’t worry about it. We’re talking about electrons here, so there is no problem with running out of storage space. The articles I’ve saved in Evernote are searchable and thus a repository of reference materials I may use in the future. So again, I do the best I can and I don’t worry about what I don’t get to.

So that’s my routine. I know there are many other methods and apps available for collecting, organizing, and reading. I’ve tried many of them and continue to try new ones when they come out. I like keeping things simple, however, and that means using as few apps as possible. Evernote is my “information hub” because everything is synced and available to me wherever I am, and because there are so many ways to get information into it.

How about you? What do you do to collect, organize, and read articles and documents? Please share in the comments.

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6 rules for saving time with email

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Leo at Zen Habits says most emails are too long. They take too long to write, too long to read, and too long to respond to.

He has made a habit of writing shorter emails, five lines or less. Everyone is better off.

Here are his 6 rules for short, effective emails:

  1. Keep it to 5 sentences. No more. I stole this from five.sentenc.es of course, but I’ve used it for years and it works. I usually try to do fewer than 5.
  2. Figure out your main point. If you think you need more than 5 sentences, you haven’t figured out the key thing you want to say. Take a second to figure it out, and stick to just that.
  3. Ask one thing. Don’t ask 10 questions, just ask one. Or two at the most. You’re much more likely to get an answer quickly.
  4. Edit. If you stretched it to 8 sentences, cut out 3.
  5. Link. If you need to refer to info, include a link to it on the web.
  6. Post it. If the info you need to share isn’t on the web, put it there. Create a long answer or long background document (then edit it to the essential info) and post it online. Use your blog, or one of the many free tools for posting info. Create an FAQ if it’s useful. Link to it in your email.

Ironically, it might take longer to craft a shorter email as this famous quote from George Bernard Shaw quote reminds us: “I’m sorry this letter is long, I didn’t have time to make it shorter.” So if you bill by the hour, you’ll actually earn more by writing shorter emails. (Insert smiley face here. . .)

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How to write an article in ten minutes or a book in two hours

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One way to write more articles, reports, blog posts, or anything else, is by writing faster. One way to write faster is to dictate and record your thoughts and then have them transcribed.

When I first started practicing law we dictated everything and somebody else did the typing. Today, I write everything on a computer and find that I can turn out a finished document almost as quickly. But sometimes, I get caught up in the process of writing and something that should have taken ten minutes winds up taking an hour.

I also find that speaking my thoughts lends a freshness and clarity that is sometimes missing when I write. And so for my next big writing project, I’m going to go back to writing the way I used to do it, by speaking my first draft into a recorder and having it transcribed.

Here are the steps I will be following:

  1. Create an outline. No matter how well you know your material, having the points you want to cover in the order in which you want to cover them will help you stay on point and get the job done more quickly.
  2. Speak and record. The best way to do this is to keep in your mind’s eye a real person you know (or an amalgam of your target audience) and speak to that person. Pretend they are sitting across the desk from you.
  3. Transcribe. You can have someone do this or do it yourself. Doing it yourself allows you to edit as you type.
  4. Edit. Cut out unnecessary ideas and words, flesh out thoughts that need it, and re-order material to enhance clarity. Take any “leftovers” and store them for future articles.
  5. Add an intro and conclusion.
  6. Final edit.

The average human being speaks at a rate of 125 to 150 words per minute. This means that you could dictate the first draft of a 500 word article in just a few minutes or an 18,000 word ebook in a couple of hours. Now, if we could just get paid by the word.

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Apps for lawyers: do you really need one?

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If you have a smart phone, the chances are you’ve seen more than a few law firm apps coming through the app store. A lot of law firms are getting them and you may be tempted to do the same. With all the smart phones out there, it’s got to bring you some business, right? Hey, even one new client will pay for the app.

Before you get out your checkbook, there are some things you should consider.

Most apps fall into two categories. The first is of the “digital brochure” variety. This may do a great job of showing your firm’s capabilities but you’re not going to bring in much business with an app that nobody downloads and if a brochure is all you’ve got, not many will.

The second category of app falls into the utilitarian category: it does something useful. Personal injury lawyers seem to have a preponderance of this kind of app, of the “what to do in case of accident” variety. There are places to fill in information about the other parties, witnesses, insurance information, and also some pointers on what to do.

This sounds good but think about it: when you’re in an accident, nervous, waiting for the police or ambulance or tow truck, will you really want to launch an app and start typing with your thumbs?

Some of these apps have audio recorders, but still, in the heat of the moment, most people aren’t going to use it.

“Ah, but the point isn’t that they use it, it’s that they have it so that when they get home, they’ll remember they have it, look through it, and call us.”

This is true, but you don’t need an app for that. An old fashioned booklet in the glove box will accomplish the same thing. A booklet is a lot cheaper (free if the client prints it themselves from your pdf) and a booklet is something people might actually use.

Another form of utilitarian app is one that contains information. It might be a summary of bankruptcy laws, divorce options, or tips for protecting your small business. If a prospective client is browsing through the app store and sees an app that promises to inform him about something that’s currently on his mind, this could get his attention. The big question is, “will he see it?”

When an app is released, it appears in the list of new apps for a few days, and then it’s no longer “new”. Unless an app is extremely popular, very unlikely for a law firm app., the odds are that nobody will ever see it again in the app store.

What good is an app that nobody knows about?

It will be up to you to promote your app via your web site, newsletter, and social media. If it’s good, people will download it and promote it. But you can accomplish the same thing without an app. All you need to do is put your information into a report or ebook.

Can an app bring in some business? Yes, it can. But before you rush into having one made, lest you be “left behind” by your competition, remember that getting the app made is just the beginning. If you’re not willing to invest in promoting the app, don’t bother getting one. If you are prepared to promote your app, you might simply write a report and save yourself several thousand dollars.

Does your law firm have an app? Has it brought in any business? Please share your experiences in the comments.

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Write or Die: A Simple Solution to Writers’ Block

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cure for writers blockI’m not sure I believe in writers’ block. I believe in “no talent” and “no ideas” but writers block? You don’t have trouble speaking, do you? I don’t mean public speaking, I mean vocalizing your thoughts out loud to another human being or into a microphone.

No such thing as “talkers’ block” so why “writers’ block”?

And yet, people who can write, don’t.

It might be perfectionism. I lean in that direction. You don’t want to show anyone your writing until it’s perfect and it never is. But, if writing is important to you, you get over this.

It’s often a lack of time. Attorneys are busy people. All day you’re on the run, and at the end of the day, you’re tired. Weekends, you have chores and you need some family time. You want to write, you know you can write, but days and weeks go by and it doesn’t get done.

You need a deadline.

When you have a deadline, it is amazing how much you can get done. You need to get a pleading filed by a certain date, you do it. You promised an editor you’d finish an article, you do. A deadline holds you accountable. Just ask the IRS.

An example of what can be done when there is a deadline is National Novel Writing Month, aka, “NaNoWriMo”. Every November, participants from around the world commit to writing a 50,000 word novel in 30 days. In case you don’t know, writing 1,667 words a day every day for a month is a tall order; writing 1,667 novel-worthy words is simply astounding.

And yet each year, thousands finish a 50,000 word novel within the 30 days.

The 30 day deadline imposes a daily word quota. Participants use their word processor or text writing app to make sure they write enough words each day so they don’t fall behind. You could do the same thing. Pick a number of words you will write each day and don’t stop writing until you do.

Another technique writers use is to set a timer for ten or twenty minutes and write without stopping until the timer sounds. Then, they are done for the day or if they haven’t met their word quota, they go for another ten or twenty minutes.

This is the Pomodoro technique, which can be used for any kind of task. The idea is that you can do anything for ten minutes, no matter how much you might not want to or how busy you might be. Many books have been written in blocks of ten or twenty minutes a day.

I’ve written about the Pomodoro technique before, and recommended Focus Booster, an app I sometimes use when I need to concentrate.

In reading about NaNoWriMo, I learned about Write or Die, a timer app for writers. It allows you to set a word quota and a time quota. It also allows you to impose a penalty. If you don’t meet your quota or you stop writing before the time limit, the app will play a loud and annoying sound. Weird, but it works.

You can configure the app for different word counts, times, and penalties. In one setting, if you don’t make your quota, whatever you have written up to that point gets deleted. How’s that for accountability!

The app is free and there are paid desktop versions. If you need some help sticking to a writing schedule, Write or Die could be for you. Or, you could have your mother in law call you once a day to ask if you got your quota done.

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How to get free content for your blog

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guest bloggingSo you have a blog (or want to start one) and you need content. Your time is limited. What can you do?

First, don’t assume you need to spend hours writing your posts. As I’ve written before, a post can be a few paragraphs that take just a few minutes to write. It can be as simple as taking something you read online and adding your comments. Tell why you agree, or disagree, link to another post that provides a different viewpoint or additional information, or share a story from your practice that illustrates the points in the article.

For longer posts, you have several alternatives:

  • Re-purpose something else you wrote (newsletter, article, speech, brief, report, interview, etc.)
  • Hire a freelancer (www.elance.com, www.guru.com, www.craigslist.com, etc.)
  • Hire a student (e.g., an English or Journalism major; they will often work for free for the experience or writing credits)
  • Have someone in your office write it (or the first draft)

One of the best ways to get original content for your blog is through guest posts. Someone else writes the post in return for a byline and link to their blog.

The benefits to you are

  • You get content you don’t have to research or write, from experts in their field
  • You get traffic to your blog and, possibly, opt-ins to your list. Presumably, the writer will tell his or her readers about the guest post and some of them will come to see it.
  • Your readers get valuable content and they appreciate you for providing it.

The benefits to the guest blogger are

  • They get to demonstrate their expertise to your readers and get traffic to their blog
  • They get additional writing credit they can use with other blogs
  • Their readers see them being endorsed by you, elevating their status

Now, what’s good for the goose is good for the gander. If guest posts are a good way to get exposure and traffic, why not offer to do some guest posting yourself? Find blogs that write for your target market and offer to do a guest post. Here are 21 tips for landing guest posts.

Perhaps the biggest benefit of guest posts is that they allow both parties to make a new connection. This can lead to referrals, introductions, advice, interviews, endorsements, networking and cross marketing opportunities.

Start looking for blogs that reach your target market. Invite them to write a guest post for your blog or offer to do the same for theirs.

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Steve Jobs’ resignation: what it means for your law practice

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Steve Jobs’ abrupt resignation yesterday had social media buzzing about the news and what it means for Apple (which saw its stock immediately drop, and then rebound) and for the tech world. Every news channel and blog had something to say and the tweets and wall posts abounded.

But what does his resignation mean for attorneys? How will this affect your law practice?

Well, unless you work for Apple or one of their affiliates, it won’t affect your practice at all.

So. . . why the tease? Was my headline a gimmick to get more clicks?

Well, yes and no.

It’s true that I don’t have anything to say about how this news story will actually affect your practice, and while that smacks of gimmickry, there is a lesson in this.

The headline that brought you here illustrates an important marketing technique: tying your message–blog post, tweet, post, email–to something already on the minds of your readers or followers. According to a new Kindle ebook by Dan Zarrella, about the science and metrics behind social media, this is called “priming”. Zarrella says,

“If a subject is exposed to something related to your idea before he actually encounters your idea, he’ll be more sensitive to it, and this makes it easier to catch his attention. . . .

“The easiest way to make priming work for your idea is to create timely content. If there is a topic or news story currently making the rounds in your target audience, relate your idea to that topic, and the zeitgeist will do the priming for you.”

And so, primed as you were by the news of Jobs’ resignation, you were more inclined to click through to read this story. Yes, I cheated a bit with my headline and yes, it would have been better if I had something to say about how the resignation affected the legal profession, but then this would have been a very different blog post.

Zarrella’s book is brief, not at all dry, and has some great insights and data, such as the most and least re-tweetable words and the best times and days to tweet, blog, post to Facebbok, and send email. “In many cases, the most effective times to send are the less popular times. Because your messages have less clutter to compete with, they break through.”

Zarrella also says that people share on social media not for altruistic reasons but because the information they share reinforces their reputation. People prefer to share breaking news, for example, because it is scarce, rather than humor or opinion which is all too common.

Some might say that putting news in your headlines to piggyback on what’s already on the minds of your readers isn’t a new idea, and they would be right. I’m sure this post, with the headline, “Man Accidentally Impregnates Goat,” is getting lots of traffic. Like my post, the lesson is in the headline, not the story. (Be sure to download the free ebook he mentions, “How to Write Headlines That go Viral with Social Media”.)

So, not a new concept. What’s new is that now, social media metrics let us quantify what we always suspected, while leading us to discover ideas that never crossed our minds.

Zarrella’s book is also free, through August 27.

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