If it’s important enough, you’ll find the time

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You want to improve your marketing, but you don’t have the time.

You want to start a side project, but you don’t have the time.

You want to write a book, learn how to invest in precious metals, or take an exercise class, but you don’t have the time.

But is that really true?

You have as much time as anyone else on the planet, and you get to decide how to spend it.

If something is important to you, you’ll find a way to do it. If it’s not, you’ll find an excuse.

You have time to eat, don’t you? Because staying alive is a top priority. What else do you do that’s important to you?

That’s what you need to figure out.

Make a list of everything you do in the course of a day or a week, and a list of everything you would like to do but don’t (because you don’t think you have the time).

Then, go through your lists and add a flag or tag or label next to each activity, to designate its level of importance.

Which are your top priorities? Which aren’t?

If you have trouble deciding, slowly think about each task, make no assumptions about its importance, and ask yourself why you do it (or want to). What’s the value? How do you benefit? What would you give up if you didn’t do it?

Write this down next to each task or activity.

In fact, you might get into the habit of doing that each time you add a new task to your list or schedule. Write “Because. . .” or “So that. . .” next to each task, to remind yourself why it’s important.

You can’t do everything. You have to make choices. Not everything has the same priority.

By consciously reviewing how you currently spend your time, you might discover you have more time than you thought. Or find some low-priority activities you can cut down or eliminate, to make room for others.

If something is important enough, you’ll find the time to do it.

The best way to improve your marketing is to get better at getting referrals

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Subscription fatigue is a thing

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I watched a video by a guy who presented 5 reasons why he switched to a new app, replacing two others he’d been using. He did so, he said, “because subscription fatigue is a real thing.”

His first reason was cost. One app is cheaper than two and a free app (which he now uses) is cheaper still.

An app might only be $5 per month but $5 here and $5 there and before you know it, you might spend $1000 per year.

Of course the bigger cost of using too many apps, or the wrong apps, is the cost of our time.

Time to learn how to use the app, update it, hack it and customize it to our liking, watching videos about how others use the apps–is time better spent doing work.

Or is it?

The time we spend in app-land might be well spent if it allows us to get more out of those apps. If they help us save more time than we spend tweaking them, or help us earn more money, that’s a win.

There’s also the fun factor. I enjoy using some apps more than others. I’m sure you do, too. We probably use those apps more than others, and probably get more out of them.

Clearly, using one app instead of two, or simpler apps instead of more complex ones, provides less drag on our day. Some apps may do a better job at some things than others apps do, but we have to consider the extra overhead of using multiple apps.

When we look at other apps and compare them to the ones we use, we have to consider other factors:

  • Future proofing. Some apps are locked into propriety data formats, some aren’t. Some make it easy to export (and use) your data, some don’t.
  • Platforms: Can you use the app on all your devices? Mobile, tablet, desktop, cloud?
  • Security/redundancy: How safe is your data? What are your options if the site goes down or you can’t log in?
  • Features/development: Does it have what you need and want? Are new features being regularly added?
  • Speed: How quickly can you enter new information; how fast is search?
  • Support: Can you get help if and when you need it?
  • Training: Do the developers and/or user base show you how to use the app and how to incorporate it into your work?

I’ve tried a lot of apps and do my best to use as few as possible. When I find something I like, I stick with it, but continue to take new apps out for a spin.

Which means I spend way more time than I should, in pursuit of the perfect app.

It’s a blessing, and a curse.

Evernote for Lawyers

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Take a break and read this

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When you’re trying to work, getting distracted by a phone call, an alert, or your own thoughts about doing something else, can ruin your momentum. It can take many minutes to get back to where you were before that distraction, and let’s face it, too often you never do.

That’s why God created the phrase, “I’ll finish it tomorrow”.

And so, legions of productivity writers and speakers preach the value of eliminating distractions in your work day. Turn off your phone, close the other tabs on your browser, put on headphones and listen to white noise, they say, so you can focus and get your work done.

By and large, they’re right. I do some of these things myself.

But distractions aren’t entirely bad.

We watch sports or videos or play games or read fiction, in part, to distract ourselves from our problems, the news, and our own negative thoughts that sometimes plague us.

And that’s a good thing.

So, a few thoughts about the subject.

First, don’t feel guilty about taking breaks from your work or other responsibilities, to play a game or watch a video or three. If you enjoy doing it, do it. It’s good for your mental well-being.

Second, watch the time. Don’t play all day when there is work to be done. Yeah, that’s obvious, but we’ve all been guilty of telling ourselves, “one more video” or “one more game” and before we know it, it’s dinner time and we didn’t get much done.

Especially when working from home.

The solution is simple. When you take a break, set a timer and when the time is up, go back to breaking bricks.

Third, schedule regular breaks on your calendar. Time to play or goof off or close your eyes and do nothing. When we take scheduled breaks, we don’t feel guilty about playing for 20 minutes in the middle of the day.

When we don’t schedule breaks, however, when we allow distractions to just happen, that’s when we can get into trouble.

We want to do deep work but find ourselves in deep doo doo.

So, there you go. Break time is over. Thank you for spending it with me.

What’s next? You get back to work and I go watch a video. Or three.

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Blog vs. Newsletter

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I read an article this morning entitled, “How to Write a Blog Post: A 12-Step Guide.”

After reading it, I feel like I need a 12-Step program. It’s too much to do for those of us who can’t (or don’t want to) spend hours and hours writing blog posts.

Which is why, years ago, I switched from being blog-centric to email centric.

I used to write a blog post first (with images, if you can believe that) and then send it to my newsletter subscribers (in html, if you can believe that).

Now I write an email first, then post it to my blog.

Seems like the same thing, but it’s not.

My emails are plain text. And brief.

And they take takes mere minutes to write, send and post.

Yay me.

I’ve got nothing against blog posts. But they require a lot of time and effort I would rather invest doing other things.

What kind of effort? Here are the 12-steps in the article I mentioned:

  1. Understand your goals
  2. Understand your audience
  3. Brainstorm a list of ideas

Sure, we need to do this for every kind of marketing we do.

  1. Do keyword research

Yes, research keywords for your blog. I don’t do that for my newsletter.

  1. Organize your content into an outline

I don’t think of my emails as content and I don’t write an outline. I may write down a few notes about what I want to say but usually, I just let it fly.

  1. (Check Google and) read the top 10 posts for that keyword

Good idea for a blog post you write once a week or once in a while. Not going to happen for a short, daily email.

  1. Write the body of your blog post
  2. Write a killer intro
  3. Write an excellent headline

I don’t spend more than 30 minutes to do this.

  1. Proofread and format your post

I don’t format anything.

  1. Optimize your post

I don’t optimize anything.

  1. Publish your post

Finally! I don’t know about you, but I’m exhausted just reading this list.

Bottom line: a blog and a newsletter are both valuable resources for building a professional practice and should be a part of most lawyers’ marketing mix. But I’m sure you don’t want to spend hours and hours of your precious time crafting fine art.

You don’t have to do that, if you use my system.

Which you can learn more about here.

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Gotta minute?

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I did something different today. I added a few time-oriented tags to my task management set up: #5min, #10min, #15min, and #30min.

That’s nothing new in task-management world, but it is for me. I’ve previously avoided using a time-estimate tag because I’m notoriously bad at estimating how long something will take.

I think organizing some notes will take ten minutes and an hour later, I’m still at it.

So, why am I re-thinking this?

Because I realized that if I allocate ten minutes for something and after ten minutes I’m not even close to finished, it doesn’t matter. At least I’ve worked on the thing for ten minutes.

So, instead of thinking about these tags as “estimates” I’m going to think about them as “allocations”. “How long I’ll work on this task” instead of “how long I think this task will take”.

In a way, this is a form of time-blocking, using very small blocks of time. Five minutes to check email, ten minutes for brainstorming ideas, 15 minutes for research.

Maybe after I do this for a while, I’ll get better at estimating. I hope so. Because when I’m sitting in a doctor’s office and I have five minutes, I’d like to be able to call up my list of 5-minute tasks and actually get one of them done.

Allocate some time to get more referrals

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To do: re-think this whole “to-do list” thing

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My wife doesn’t make to-do lists. And yet she gets a ton of stuff every day. She seems to know what to do and she gets it done.

How? You’re asking the wrong guy. I’m the guy who loves to make lists, try out different apps and different systems for managing my lists.

How about you? Are you a list maker? Or are you more like my wife and usually know what to do?

You know what? It doesn’t matter. What matters is that we get our most important things done.

There seems to be a growing trend against the primacy of the to-list. I see articles that say “to-do lists don’t work” or to-do lists cause us to emphasize quantity over quality, or we should use our calendar to schedule our entire day.

I say, do what works for you (and quit spending so much time reading articles about lists).

Let’s say this is to-do list for today:

–Call Max to schedule lunch for next week.
–Review/respond to email.
–Pick up dry cleaning.
–Review lease for Smith.
–Meet with Sally about changes to website.
–Prep for Anderson trial.
–Order new desk lamp.
–Review/edit Blackthorne amendments.
–Finish laundry.

It should be clear that prepping for the upcoming Anderson trial is the most important thing on this list.

It’s the “one thing” that has to be done today. Everything else is number two.

And nobody needs an app to tell them that.

Evernote for Lawyers

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I don’t know, stop asking me

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I’m playing around with a “time management” app I used many years ago. It was updated recently and so far I like what I see.

This, after many years of trying more apps than I can count and always coming back to Evernote.

Who knows, I may finally make a “permanent” switch.

But that’s not what I want to talk about today. I want to talk about something I’ve been thinking as I transfer tasks from Evernote to the other app.

As I re-create the projects and underlying tasks in the old/new app, I have to make decisions about them.

Lots of decisions–about which projects should be front and center, which tasks should be “next actions,” which tasks should get a due date and what that date should be.

You have to decide what you want to accomplish.
You have to decide what to do next.
You have to decide when you will do it.

You know the routine.

Because you do, you know how easy it is to get overwhelmed with all those decisions.

It’s why we tend to drift away from what we’re doing and look for a better system.

Indecision causes stress and drains energy. In GTD parlance, unmade decisions (or rashly made ones, I suppose), are called “open loops”.

Open loops nag you and call you names. So you keep giving them attention when you should be doing other things.

If this sounds painfully familiar, I have a suggestion: Decide not to decide.

Decide that you don’t have to make a decision right now and schedule a future “review” date, where you will review the task or project and decide what to do about it.

Until then, you won’t think about it.

Assign a “start date” instead of a “due date”. When the start date arrives, do your review.

When you decide not to make a decision you are actually making a decision. When you become comfortable postponing decisions, you close open loops, gain clarity, and reduce your stress level.

Don’t let your tasks push you around. Tell them to go away–for now.

Have you seen my free referral course? Check it out

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Sprint and grow rich

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How many emails do you typically get in a day? And how much time do you spend processing them and responding?

My guess: too many emails and too much time. Time that could be spent doing more important things.

And then there’s the time we spend checking our inbox, to see what’s new. I just learned that the average is 88 times per day. Yikes.

We’re drawn to the inbox because we know it might contain something urgent or threatening, or, at the other end of the spectrum, something pleasurable or distracting.

We’re addicted to checking.

The problem is that each time we check our inbox, we lose time switching from the task we were doing before to the email and then back again. How much time? Up to twenty minutes. Yikes.

Now you know why an entire day can go by and you feel like you got nothing done.

No doubt you’ve heard about the habit of checking email just once or twice a day, at pre-determined times. That can help. When you check, make sure you have the time and energy to deal with what’s come in.

Consider doing an “email sprint”. Set a timer for 15 or 20 minutes, get through as many emails as possible, and stop. That should leave you time to work on anything that’s urgent or important.

Oh yeah, you should probably do the same thing with social media. Just saying.

How about a referral sprint?

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If only I was a Time Lord

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You’ve got a bunch of letters or documents to write. Two hours later, when you should have been long done, you’re still writing. Or re-writing. Before you know it, your day is half gone and you’re behind schedule.

Sound familiar?

The problem is explained by “Parkinson’s Law,” which says that “Work expands to fill the time available for its completion.”

Give yourself an hour to catch up on correspondence and you’ll use that hour. Even though you could have finished in 30 minutes.

And therein lies the answer to getting more done in less time. Get in the habit of giving yourself less time than you think you’ll need.

Allocate 30 minutes for dictation instead of an hour. Give yourself one day to finish a brief that’s due in two weeks.

The more time you allocate to a task or project, the more complex it tends to become. When you have less time, you are forced to keep things as simple as possible.

When it comes to managing time, one of my weak spots has always been research. I often go down a lot of rabbit holes, spending hours and sometimes entire days trying to find what I need. The problem is I don’t always know what I need or I’m not always sure when I’ve found it.

That’s no way to run a business.

So now, I give myself a fixed amount of time. One hour of research, for example, because I can do a lot in one hour and if that’s all I have, that’s all I usually need.

If you want to start a blog or newsletter but are concerned it will take too much time from your other work, give yourself the amount of time you think you can allocate, and no more. The odds are that’s all the time you’ll need.

Yes, you do have time to get more referrals

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I don’t know, let me check my list

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I’ve started using a daily checklist. It’s a list of things I need to do as soon as I sit down at my computer and throughout the day. Most of the items on the list are things I’m already doing, without prompting from a list, but I like seeing them in front of me. I know I won’t forget anything and I can get things done and out of the way.

I have three categories: @admin, @personal, and @work.

On the @admin list are things like checking the calendar, email, and a @tickler list (upcoming date-oriented tasks to review or start), followed by checking my other lists to see what’s on tap for the day and for the week.

@personal includes my daily walk, reading, and writing in my journal.

@work includes some of my routine activities like writing a daily email/blog post and working on my current book project.

I’m just rolling this out so I know it’s going to change. I’m already thinking I could combine the three lists into one since I work from home and don’t ordinarily differentiate between work and personal, and because admin is intertwined with my work.

But, we’ll see.

If it’s not obvious, I like lists. I guess I’m a linear thinker, although there are times when I like to use a mind map to brainstorm and flesh out ideas. For the record, once I’ve done that, I convert them to a linear outline or list prior to “doing”.

I’ve also got a checklist for my weekly review. This has always been a work in progress.

Next up? Maybe an evening “shutdown” list. Hmm, I wonder if I need to write down “Netflix and chill”.

Evernote for Lawyers. Click here

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