It’s new, but is it better?

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You know how you find a new app you want to use, only to find (a few days or weeks later) that you prefer the old app?

Happens all the time, doesn’t it?

The thing is, when you start using the new app, it’s tempting to port all your data to the new app and delete the original.

Yeah, don’t do that.

Keep using both apps, in parallel, until you’re sure the new app is the one you want to keep.

It’s more work to use two apps, but if you decide to switch back, you’ll be glad you did.

For the last few years, I haven’t used a regular calendar to track appointments, due dates, reminders, and so on, I’ve used another app I use for other things.

It works well for me, but I recently decided to go back to a regular calendar.

I set up calendars for each Area of Focus (Work, Personal, etc.), added notifications, repeating tasks, reminders, and started using it daily.

So far, so good.

But I’ve been down this road before, so instead of removing all my dates and data from the original app, I still use it alongside the calendar.

If I decide not to continue with the calendar, switching back will be as simple as giving it up. If I find the calendar works better for me and I want to stick with it, it will be just as simple to stop using the original app.

The next time a shiny new object catches your eye and you’re tempted to switch, before you do that, think about all the time you have invested in your current app or method, and remember that at one time, it was the shiny new object.

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4 ways to produce more content in less time

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Content marketing is a simple concept. You write or record something that educates your target market about legal problems and solutions and thus show them what you do and how you can help them. This brings you more traffic, more subscribers, more followers, more new clients, repeat clients, and referrals.

You can use articles, blog posts, newsletters, podcasts, video channels, social media, and other means to disseminate your content. 

Sounds good, right, but producing a steady stream of content for a blog or newsletter or podcast, takes time, and you don’t have that time.  

Never fear, here are 4 ways to get the job done more quickly.

1) Don’t write, re-write

Re-write your old posts and articles with fresh examples and stories, updates to the law, or different ways of saying what you said before. 

You can also “slice and dice”. Cut up old posts and combine them into new ones. 

No doubt have lots of material on your hard drive that can be re-written, updated, or re-purposed. Or, if it’s been awhile since you published something, publish it again. 

You can also re-write someone else’s content. Use their idea and basic structure but your words, examples and stories. 

2) Don’t write one article, write ten

Instead of writing one blog post on a topic, write 3. Or ten.

Take a subject you know well, or research for an hour or two, and write a month’s worth of articles on different aspects of that subject. 

It’s called “bundling” or “batching” and it’s a great way to produce a lot of content. 

If you handle personal injury, for example, you could write about tort law, the claims process, how cases are evaluated, medical treatment, liens, first party insurance, negotiation, and a lot more. And that doesn’t include litigation. 

3) Write less

Instead of writing lengthy newsletters, like I see many attorneys do, cut them up into shorter articles, one subject per post. People don’t have time to read 3000 words. Help them (and yourself) by delivering 300. 

4) Write faster

You can write content more quickly by outlining it first and then dictating it. Pretend you’re teaching a class or doing a presentation on the subject–talk, record, transcribe, edit, done.

Something else:

The more you write, the quicker you get at writing. Write often and you’ll soon crank out a lot more content in a lot less time. 

I’ve used all of these tactics and they work. They’ve helped me produce millions of words, which have brought me millions of dollars.

Now it’s your turn.

How to write more content for your blog

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3 things that make habits sticky

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Writing my blog post/newsletter is a well-established habit for me. I’ve been doing it for years and never have to remind myself, it’s just something I sit down and do.

It’s a sticky habit.

I have another habit that was sticky but has come unstuck.

For a long time, I took a walk 6 days per week. Then I missed several days and had trouble getting back to it.

I’m back to doing a short walk a few days per week, but I want to work my way back to my regular schedule.

James Clear, author of the best-selling Atomic Habits, tells us there are three things that help habits stick:

1) Repetition. Habits form based on frequency, not time.

2) Stable context. If the context is always changing, so is the behavior. You need a reliable environment.

3) Positive emotions. If it feels good, you’ll want to repeat it.

My thoughts:

1) Repetition

I started writing my blog/newsletter once a week. I increased this to thrice weekly, and for several years now, I write a post every weekday.

Repetition clearly made a difference.

What really got this habit to stick, however, was announcing my schedule to the world.

The world held me accountable.

Even today, when I might feel like taking the day off from writing, knowing there are people waiting to hear from me keeps me on schedule.

2) Stable context

The main issue with my walks is the weather. When it’s cold, it’s harder to get out the door, especially in the morning.

My context isn’t stable.

The solution might be as simple as getting warmer clothes, sweatpants and sweatshirt, instead of the shorts and t-shirts I usually wear.

3) Positive emotions

I enjoy writing my newsletter. I also enjoy the results it brings me.

I enjoy my walks. I get exercise, time to think and time to dictate notes.

So, how about you? Are your (positive) habits sticky? If not, now you know what to do.

Ready to up your marketing game? Here’s how

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When is this thing really due?

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Are your calendar and task manager filled with due dates and deadlines you regularly fail to meet? I’m not talking about statutory or contractual deadlines; I’m sure you have these under control.

Because you have to.

Bad things happen when you miss “hard” deadlines.

I’m talking about “soft” deadlines, dates you assign to your tasks and projects that you would like to meet but often don’t.

There are ways to turn a soft deadline into a hard one, making it much more likely that you’ll meet it. Tell a client when you’ll have something ready for them, for example, and they (and your fear of losing the client) will usually hold you accountable to getting it done as promised.

But there’s something else you can do to prevent yourself from missing soft deadlines.

Stop setting them.

Many “experts” advise scheduling due dates for everything. The problem is, most people aren’t very good at estimating how long things will take, or what they will be working on weeks or months in advance, and wind up missing many of their due dates.

When you routinely miss soft deadlines without penalty, your brain learns that it is okay to miss due dates, and eventually ignores them.

It’s dispiriting to continually move tasks from one (missed) due date to another. It makes you feel like your tasks are in charge of you instead of the other way around.

A better system is to reserve “due” dates for hard dates only (meetings, filing deadlines, appointments, and things you’ve promised to get done). For everything else, use a “do” date or “start” date.

“Do” dates and “start” dates are aspirational. You plan to do something or start something on a certain date, but there are no negative consequences if you don’t. They’re not deadlines, they’re reminders.

For long-term projects, or projects you’re not sure you’re ready to start, you can also schedule periodic reminders or “review” dates.

Or you can do what I do.

I only record hard deadlines.

Everything else I need to do, or want to do, I keep on lists, and schedule hard deadlines to review those lists.

Once I week, I go through my lists and decide what I want (or need) to work on that week (or soon). I move these to another list.

I go through that list every day (or the night before) and decide what to work on that day.

I may not know what I’ll be working on next week or next month, but I get things done and never worry about missing a deadline.

If you use Evernote for your lists, check out my Evernote for Lawyers ebook

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What’s on your ‘today’ list?

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The most important list on our list of lists is our ‘today’ list.

We have things to do tomorrow, next week and next month, and we can plan for these, but all of our “doing” takes place today.

Many people overload their Today list with too much to do.

Not only does this mean that some important things don’t get done, an oversized list tends to cause anxiety because you always have too much you haven’t done.

I know. I used to bite off much more than I could chew.

Awhile back, I found a solution.

Instead of one big Today list, I break it up into two.

The first part of my Today list are my MUST DO’s. These are (usually) the 3-5 most important or urgent tasks (MIT’s) for the day, tasks I cannot leave for tomorrow.

If they are on my MUST DO list, I must do them today. If something is still on that list at the end of the day, I don’t move it to tomorrow, I keep working on it until it’s done.

Because it is a MUST DO.

My MUST DO list includes appointments, tasks with a deadline or due date today, and things that are due soon I need to start working on today.

The second part of my Today list is my TARGET list. This includes tasks I could do or want to do today, but don’t have to.

When I start my day, I start working on my MUST DO list. This might only have one or two tasks on it and often doesn’t have any.

When I’ve completed my MUST DO list, I move on to the TARGET list and work on those items.

If I’ve completed both my MUST DO and TARGET lists and I want to keep working, I’ll dip into my other lists to find something else to do.

Unless I don’t want to.

I might take the rest of the day off.

I’m good with that because I know I’ve completed my most important work.

Bifurcating my Today list this way has made a big difference in how I plan and approach my day. I get my most important tasks done each day and never panic about things I didn’t do.

It’s made me a mellow (and productive) fellow.

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A ‘reverse’ to-do list?

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I use the iOS app Productive to track habits. Things I do (or want to do) every day, 3 times a week, once a week or on another schedule. I enter the tasks, create a schedule, and the app reminds me when to do them.

If I don’t do them, if I “break the chain,” it reminds me to get back at it.

I wonder if it also goes on my “permanent record”?

There are things I’d like to do again that don’t belong in a habit tracker, however. I don’t want to do them every day or week, but I may want to do them someday.

It’s been a long time since I went to a museum, for example, but how do I track something like this?

This morning I saw an app that’s supposed to make this easier. It’s called, Recur! The Reverse To-Do List. It helps you keep track of things you’ve done and how long it’s been since you’ve done them. It also has repeating reminders.

One comment said, “This app is great for tracking work on any open-ended projects where progress is best measured by time repeatedly devoted to it: learning an instrument or a language, writing a book or music: anything where breaking the project down into discrete action steps would be too artificial and constraining.”

Most of the comments, however, convinced me to pass on the app, but I was intrigued by the concept.

As I thought about it, I realized using an app for something like this isn’t necessary. All you have to do is create a list of “things I’d like to do AGAIN” and schedule regular dates to review that list.

We just had a new water filter delivered, something we do every six months. I wouldn’t track that in a habit tracker, or on a “Someday” list. It belongs on a calendar, and that’s where it resides.

A place for everything and everything in its place.

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If I put someone on hold, I’ll get back to them in 30 seconds or less

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Have you ever used a service like IFTTT.COM (“If this, then this”) to automate digital functions? For example, “If I tag an Evernote note with #dropbox, save a copy of that note to Dropbox”.

Anyway, some of the “recipes” are quite handy. If you’re not familiar with the site, check it out.

Also consider how you can do something similar with non-digital processes. A series of “If/Then” formulas for you or your office procedures manual.

Examples regarding the phone:

  • “If I answer the phone, I’ll say ‘Good Morning/Afternoon, Law Offices'”
  • “If the phone rings, I’ll answer it in 3 rings or less”.
  • “If I need to put someone on hold, I’ll ask them if it’s okay first”
  • “If I put someone on hold, I’ll get back to them in 30 seconds or less”.
  • “If a prospective client calls, I’ll ask them where they heard about me (us)”.
  • “If I take a message/need to call someone back, I’ll give them a day/time window and ask if that’s okay for them”

These statements serve as agreements with ourselves that when certain conditions are met, we will do certain things, or do them in a certain pre-determined way.

By thinking these through and writing them down, we train ourselves (and our staff) to provide a consistent level of “customer service”.

We can also use “If/then” statements to improve our productivity.

For example, “If I’m recording a video, I’ll review my “video checklist” before I begin.”

We can use “If/then” agreements for any area of life:

  • “If it’s a weekday, I’ll exercise for at least 20 minutes”
  • “If I’m going to the ABC market, I’ll fill up my gas tank at Chevron on the way”
  • “If it’s raining, I’ll ask delivery services to ring the doorbell when they arrive [so they don’t leave the package to get wet”

Simple, but effective, albeit a bit Adrian Monk-ish.

Try them. You’ll thank me later.

One more: “If I liked this post, I’ll share it with a lawyer friend”

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A simple way to feel better about the future

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I spent extra time doing my weekly review yesterday. I dusted off some projects I had planned to work on last year and prioritized them to work on this year.

I consolidated blocks of notes I have been accumulating and made new lists about what to do next.

For a couple of hours, I ignored the current state of the world and planned my future. When I was done, I felt good.

I have things to do and I’m looking forward to doing them. No matter what the world delivers to my doorstep, I will adapt and move forward.

Because that’s all anyone can do.

I encourage you to go through your apps and lists and notes and make a new plan or update your old one. Make it simple and focus on what you can do, not what you can’t do.

When you’re done, you’ll have a renewed sense of purpose and a picture of a better future, and you’ll feel good about that future, because you have a plan.

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Your idea stinks. Congratulations.

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Your lists are overflowing with ideas. Ideas for growing your practice, managing your investments, raising your kids, places to see and things to do and thousands of other things you saw or heard or thought.

You have pages of notes and “someday/maybe” tasks, deferred projects, techniques for getting more organized, strategies for increasing your productivity, and ways to find inner peace.

You have lists of books to read and videos to watch, ideas for blog posts and articles to write, courses to take, and websites to explore.

Am I right or am I right?

I know I’m right because I have these, too.

Let’s be honest. Let’s admit that most of these ideas aren’t very good and (thankfully) we’ll never do most of them.

But that doesn’t mean we should stop collecting bad ideas because out of that massive list of bad ideas come a few good ones.

And a few good ideas is all we need.

The thing is, if we only pay attention to good ideas, we stifle our ability to find the good ones.

Seth Godin said:

“People who have trouble coming up with good ideas, if they’re telling you the truth, will tell you they don’t have very many bad ideas. But people who have plenty of good ideas, if they’re telling the truth, will say they have even more bad ideas. So the goal isn’t to get good ideas; the goal is to get bad ideas. Because once you get enough bad ideas, then some good ones have to show up.”

Tools of Titans by Tim Ferriss

The lesson is simple: if you want more good ideas, write down more bad ones.

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The perfect time management system

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If you ever find yourself driven by the need to get organized, if you continually try new techniques or apps only to abandon them in favor of something else, if you are on a never ending quest to find the perfect time management system, stop.

Just stop.

Many productive, happy people don’t use a system.

The have a calendar. They write down what they need to do for the day. They have files they can turn to when they need something. And. . . that’s about it.

They don’t make elaborate lists with tags and contexts for every task. They don’t use digital reminders. A post it note is more than enough.

They don’t set goals or write detailed plans. They don’t make ‘New Year’s Resolutions’. They know what they want and spend their time taking action.

And their “system” works.

They don’t forget things. They never worry about having too much to do, or stress out about what they haven’t done.

Their system works because they trust their subconscious mind to know what they want and show them what to do to get it.

I know, you’re life is complicated and you want more. You can still use your favorite tools and techniques. Just don’t obsess over them, or spend so much time tweaking them that you don’t have time for anything else.

The new year is upon us. It’s a good time to re-think your system. Get rid of things that aren’t necessary or don’t serve you and simplify everything else.

You might want to start over. Pretend you have no system. One by one, add back things that work.

And ignore the rest.

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