Asking questions

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You’re good at asking questions. You do it for a living. Questions help you discover the truth, open and close doors and get a grasp on where to go next with a case or a line of questioning.

Asking questions can also help you clarify your goals and what you’re doing to achieve them.

Look at your calendar and your task list. All of the projects you’re working on, upcoming appointments, meetings, calls, emails, things you have to research, documents you need to prepare. Your day is filled with work and you’re getting most of it done.

Things are good.

You’re bringing in clients, making money, building a future. Don’t stop there. Don’t settle for the status quo. You can always do better.

Make it a habit to ask yourself questions about what you’re doing. Start with the big picture:

How can I earn what I’m earning and work fewer hours?

How can I increase my income without doing more work?

How can I bring in more clients at less expense?

How can I bring in bigger cases or better clients?

Not, “Can I?” but “How can I?” Assume you can.

Cogitate on questions like these. There are answers. You will find them. But only if you ask.

More.

Before you start a new task, ask yourself, Why am I doing this right now? Maybe it can be done later. Maybe someone else can do it. Maybe it doesn’t need to be done at all.

Asking why helps you to prioritize.

That’s “how” and “why”. You should also ask yourself “when” and “what”.

What should I do differently? When would be the best time? What should I add or remove?

Don’t forget “who”. Who should I talk to? Who could help me with this? Who do I know? Who do I want to know?

Ask questions about everything. Perhaps you are in the habit of scheduling new client appointments at a time that’s convenient to the client. Is this the best policy?

I don’t know. Ask more questions. Does accommodating the new client interfere with something else you should be doing? Does it impair your ability to finish things you’ve promised to other clients? Does it send a subliminal message that you’re hungry for business?

Interrogate yourself about who, what, when why, and how. Use your skills to spot the issues. State the arguments, for and against. Yes, I know, you could argue either side and all sides, all day long. You’re good at that, too. But don’t get caught up in that. Make a decision. Take action. See what happens.

Then you can ask more questions.

More questions to help you decide

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Immediately, if not sooner

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In high school, there were lots of girls I wanted to ask out but never did. I was nervous and afraid they would turn me down and although I fully intended to ask them out “someday,” that day usually never came.

Apparently, there’s a scientific explanation. According to research, “The longer you hesitate to do something, the less likely you are to do it.”

And that makes sense. Your fear builds, you convince yourself that you can’t do it, you tell yourself that you’ll do it someday, and then you get distracted by other things (or other girls) and it’s easier to not do something than do it.

If you want to get a particular thing done, do it immediately.

If you can’t do it immediately, if you need to do research, for example, start that research immediately.

Find something you can do related to the project–planning, making notes, talking to someone–and do it. Immediately. If not sooner.

My grandfather used to say that. “Do it immediately, if not sooner,” he would say, trying to be funny. But there’s actually a way you can do things sooner than immediately.

You do that by deciding to do it prior to actually doing it.

You can decide today that from now on, you’re going to work out every day. You can decide right now that you’re going to invest 15 minutes a day in marketing (and put that on your calendar). You can decide tonight you’re going to ask that girl out tomorrow.

When tomorrow comes, you don’t have to think about it, you just do it. Because you already decided you would.

Decide now that you’re going to get more referrals

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Focus on what you want, not what you don’t want

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I’ve been doing some tidying up lately. Going through closets and boxes, getting rid of old papers and the like. I know, I’ve done this before but no matter how much I get rid of, there always seems to be more.

Anyway, since cleaning up is on my mind lately, I noticed an interview with Marie Kondo, author of the mega bestselling book, The Life-Changing Magic of Tidying Up. You have to admire someone who can write an entire book about tidying up and, I’ve learned, built an entire business around it.

In the interview, I learned that the KonMari method, as she calls it, can be applied to any are of life because it’s not just about paring down possessions and organizing what you keep, it’s a philosophy for creating simplicity and flow, leading to a more effective and fulfilling life.

Or something like that.

Anyway, one thing in particular caught my eye. Kondo was asked, “What’s the major error we make when trying to tidy and simplify?”

Kondo said, “The biggest mistake people make is to focus on what to discard instead of what to keep. If you focus on this, you look for flaws. . . and cannot appreciate the things you own. The correct mindset is to keep what you love instead of throwing out what you don’t like.”

That’s precisely what I did in my recent clean-up. I went through several boxes of old papers and got rid of two-thirds of them by setting aside the ones I liked. Notes I can use for current and future projects, some awards and photos, and a few other things that caught my attention.

I threw out decades of clutter by focusing on the few items that meant something to me.

It got me thinking about the digital clutter we all have residing on your hard drives, and the ideas they represent. We all have notes and lists and ideas that occupy space, like the physical clutter in our closets and drawers. I’ve got close to 9,000 notes in Evernote. Which notes should I keep? Which ideas should I start?

The ones that speak to me about things that excite me, of course.

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The little train that couldn’t

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From an early age, our parents taught us to ignore our doubts and fears, believe in ourselves, and take the first step. Somehow, we’ll be able to do what we think we can’t.

Like the train that thought he couldn’t climb the hill, just tell yourself, “I think I can,” and. . . you can.

Our parents were teaching us to have confidence in ourselves, that a lack of confidence is bad.

But is it?

I read an article this morning that posits the idea that a lack of confidence is actually a good thing. “A lack of confidence is not the problem; it’s actually the means to a solution,” the author said.

By recognizing that you don’t know what to do or how to do it, or that you’re not good enough, you can identify the cause of those feelings and take steps to improve.

If you lack confidence in your abilities to successfully handle your first trial, for example, instead of merely telling yourself, “I think I can. . .”, marching forward and embarrassing yourself, be honest with yourself and examine why you lack confidence, e.g., no experience, insufficient knowledge, etc., so you do something about it.

On the other hand, there’s something to be said for “Just do it,” “Act as if,” and “You learn by doing.”

So, it depends.

Max Depree, of the Herman Miller furniture company, said, “The first responsibility of a leader is to define reality.” So do that. Because you can’t fix something if you don’t know it’s broken.

If you lack confidence in yourself, ask yourself why. If there’s a good reason, do something about it. If not, if it’s just your inner child expressing fear, tell yourself, “I think I can”. Who knows, maybe you really can.

I think I can get more referrals

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A simple way to make important decisions

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Lots of options. Lots of things you could in the coming year to reach your goals.

Which one should you choose?

Should you work on Project A or Project B? Should you overhaul your website or start a newsletter? Should you work on meeting new professional contacts or write a book? If you have more than one book idea which one should you choose?

You’ve only got so much time and so much energy. How do you decide?

Everything on your list is important and valuable. In making your list, you gave a lot of thought to these options and you want to do all of them.

“I have the entire year,” you say. “I will do them all.” Maybe. Remember last year at this time? All of your ideas and plans? How many did you accomplish? How many did you start?

So don’t count on anything. Don’t bit off more than you can chew.

Instead of planning to everything on your list, choose one thing and do that. When you complete it, you can decide what to do next.

Okay. Which one should you do?

The easiest?

The most challenging?

The one with the highest payoff?

Should you stop listening to me ramble, pick something, and get on with it?

No. Do this: relax, close your eyes, and imagine it is the middle of next year. Look back at the time that has passed and where you are at that time. Think about your list of projects. Which one would you be most disappointed about not completing?

Choose that one.

The possibility of regret for not doing something will bring everything into focus. Whatever you are contemplating–work projects, career choices, schools, partnerships, where to live, when to retire, or any other important decision, unless there is a compelling, logical reason to move something to the top of your list, let your subconscious mind choose for you.

Once you choose, start immediately and don’t second guess your choice. Your subconscious mind is never wrong.

Need to get serious about marketing? Let your website do most of the heavy lifting

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Are you overly analytical?

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You’re a lawyer. Being analytical is part of your job. But if you’re overly analytical, you may want to consider a different modus operandi.

Continually weighing the “what ifs” and “on the other hands,” re-doing your research “just to make sure,” and scrupulously avoiding any and all risks, can easily do you more harm than good.

While you’re figuring out what to do, opportunities are passing you by.

What if instead of analyzing everything to the nth degree before taking action, you take action first and then analyze?

You’ll make some mistakes. Suffer some losses and embarrassments. Have some sleepless nights. That’s the downside. The risk.

What would you gain in return?

Opportunities for big breakthroughs. Amazing profits. And some wild adventures.

By accepting some risks you open doors to life-changing gains.

Now, I’m not saying you should “shoot first” in every situation. You have to use common sense. Look at the facts before you jump in. Gather enough information to know if what you’re considering is possible.

Has anyone done this (or something like it) before? If so, why can’t you?

It may be difficult. The odds might be against you. But if you believe something is possible, or at least not impossible, go ahead and take a leap of faith.

If you stumble, get up and try again.

Success always requires action. Always. Thinking is important but you can’t accomplish anything until you do something.

Once you do it, even a little, you will learn something. You’ll either be empowered to do it again (and better) or you will know it’s not going to work and you can do something else.

But you won’t have to guess or agonize about being right or wrong, you’ll know.

Act, then analyze.

Your plan for building a successful practice

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Step back and look at the big picture

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Yesterday, after my walk, I was cooling down in the park, and saw a bird perched near the top of a tree. I watched him move higher until he was sitting on the highest branch where he sat and actively looked around.

I wondered what he was looking at, or for. His mate? Scouting for predators? Searching for food? Or was he just enjoying the view, naturally climbing higher because his instincts told him that this was the safest place?

From his higher perch, he could survey the land and decide where to go and what to do next. I thought this was an apt paradigm for a human life, that is, the value of periodically stopping and looking at the big picture.

We need to get our nose out of books and away from our devices. We need to hang up our phones. We need some time and some distance from our routines so we can assess where we are and where we want to go.

I do a lot of thinking on my walks. But they aren’t long enough to explore much more than my day or my week–what I’m working on now or what I need to do next.

No time to asses what I’ve done this year, or contemplate what I want to do next year or in the years to come.

Maybe a longer walk would help. Maybe a retreat. Or a few days off at a resort (with room service) where I can think and plan.

I know some folks who take a couple of days off every year to decide on their goals for the coming year. It gives them clarity, they say, and allows them to focus, plan and manage their future.

“The Getting Things Done” methodology talks about the need to look at your life from the 50,000-foot level, and all the way down to the “runway” level where we work and live day-to-day. Other methodologies do something similar, having you first determine your long-term vision and then working backward to map out your yearly and then monthly goals, and finally your daily activities.

However you go about it, it comes down to stepping away from the minutia of daily living, to look at the horizon, asses the threats and the opportunities, and decide where to go next.

Make sure you also have a marketing plan

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A lawyer who represents himself has a fool for a client?

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Is it true? Does a lawyer who represents himself have a fool for a client?

Some people say that if you represent yourself in a proceeding or negotiation, it’s too easy to compromise your power and invite your emotions to get in the way.

I think they might be onto to something.

I can be tough as nails when it comes to representing a client’s interests but I’m not so good when it comes to representing my own.

If we have a contractor over to the house to bid on something, I’ll read the contracts but do my best to avoid talking to the contractor. I’m afraid I’ll either give away what I’m willing to accept or piss the guy off and have him take a walk.

My wife doesn’t have these issues. She’s nice to people. Level headed. So she talks to contractors and salespeople for us. I look at the bid and tell her what I think and she gets the deal done.

Okay, but you can’t hire an attorney or hide behind your wife for everything in life. And I don’t. I can and do ask for lots of things, like asking vendors to honor an expired coupon, for example.

The other day, I was looking at some software and reading some reviews. I saw a bunch of coupons offering discounts, including a few for 80% off, but all of the coupons were expired. I contacted the company and asked if they had any current coupons or promotions. A representative got back to me this morning and said they didn’t, that the ones I saw online were part of their ‘kickstarter’ phase.

So sad. Too bad. (Don’t tell her. I’ll probably buy anyway. At least I tried.)

And then she said, “But I can offer you 10% off; just use “.

What did I accomplish? I’ll save a few bucks and that’s nice but I gained something far more valuable. I imprinted on my brain a successful ‘negotiation’ on my behalf. I asked for something and I got something. Yay me.

I know, some lawyers are reading this and thinking, “What a wuss. I’d go back and ask for 80%, maybe settle for 50%. It’s not over until I win!”

Okay, settle down.

Anyway, if you’re like me and you are sometimes reluctant to negotiate on your behalf or ask people for favors, do what I did and get in some practice.

Practice asking your clients for referrals or to share your content. Practice asking website visitors to sign up for your newsletter. Practice asking seminar attendees to make an appointment. Practice asking prospective clients to sign up.

It never hurts to ask. And who knows, you might actually get good at it someday. If not, talk to my wife. Maybe she’ll help you out.

You can ask for referrals without talking to your clients. Here’s how

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The secret to my success

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Want to know the secret to my success? The secret is simple. I do a few things well.

That’s it. A few things. The “precious few” in 80/20 parlance, that deliver the majority of my results.

I run three businesses. In each business, there are only a few things I focus on to keep the wheels turning. Well, actually, one business is nearly 100% passive income and requires almost none of my time anymore. The other two businesses are flexible enough that I can work at them when (and if) I choose. So for me, at this stage of my life, my precious few are “writing, learning, and marketing.”

How about you?

If you run a law practice, your precious few probably include, “marketing, management, personal development, and work product”. Am I right?

[Sidebar: Don’t be one of those lawyers who foolishly boasts that they don’t do any marketing. Everything you do is marketing.

Every time you speak to a client you’re showing them why they should remain your client and refer their friends. Every time you give someone your card or mention your website you’re inviting them to learn more about you do. Every time you talk to a prospective client or fellow professional you’re showing them why they should do business with you. It’s all marketing. All of it.

Okay, back on the record.]

Let’s start with “areas of focus”. You run a law practice, you have a personal life. That’s two. You might also do charitable work, be active in your church, or have a hobby or outside interest that’s important to you.

What are your precious few areas of focus?

Next, for each area of focus, think about the precious few things you focus on (or need to).

For your practice, what are the precious few things you do for marketing?

You may focus on a few types of clients, niche markets, or practice areas. Your strategies might include client referrals, professional referrals, and driving traffic to your website. If you advertise, your precious few might include a group of niche publications, keywords, or offers that deliver the majority of your results. You might create content, build a social media following, or speak or network in the “real world”.

What are they? What are precious few in your marketing?

For work product, you might derive most of your income from a certain type of case or client or a certain type of work. What are your precious few?

For management, you might focus on new client intake procedures (although that’s also marketing), billing, and document management. You might focus on hiring the best people, training, or building culture. What are your precious few?

For personal development, you might work on building a new habit, improving a particular skill, or acquiring a certain type of knowledge. What do you focus on? What are your precious few?

In the end, success comes from doing a few simple things. It can’t be any other way. You can’t do 100 things and expect to do them all well. You can’t focus on 100 things you can only focus on a few.

I built my practice with referrals. It was one of my precious few.

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I wanted to change the world

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You can’t look at the world today without wondering, “How did things get this bad”. Everywhere you turn you see evil and hatred, bad people and bad ideas. You want things to change. You want the world to change. What can you do?

When we are young and foolish, we think we can change the world. We soon learn that the world is big and we have very little power to change it. Eventually, we give up and get on with our lives, hoping someone else will lead the charge.

This isn’t a new phenomenon. Wanting to change the world has been around for a very long time. In 1100 A.D., an unknown monk penned this poem:

I Wanted To Change The World

When I was a young man, I wanted to change the world.

I found it was difficult to change the world, so I tried to change my nation.

When I found I couldn’t change the nation, I began to focus on my town. I couldn’t change the town and as an older man, I tried to change my family.

Now, as an old man, I realize the only thing I can change is myself, and suddenly I realize that if long ago I had changed myself, I could have made an impact on my family. My family and I could have made an impact on our town. Their impact could have changed the nation and I could indeed have changed the world.

Change yourself and you can change the world.

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