My wife and I know a family who eats roast chicken for dinner every Monday night. Tuesdays, it’s meatloaf. On Wednesdays, you’ll find them chowing down on pasta.
Every day of the week has a specific dinner meal and they have been eating that way for years.
I always thought this would be boring. I like not knowing what’s for dinner. Variety is the spice of life.
And yet, I can see the logic behind it. Shopping is easier. You don’t have to learn any new recipes. Besides, don’t most people regularly eat the same five or ten basic meals for dinner? We just don’t eat them on the same day every week.
Anyway, while routine dinner planning may not be your cup of tea, when it comes to marketing legal services or managing your law office, a routine could be just what the doctor ordered.
“Did he just put three cliches in one post? He’s weird.”
Homage to one of my favorite comedians, Jim Gaffigan.
Hot Pockets.
Back to work.
What if you established a routine in your office where every Monday was “communication day”. That’s the day you send out emails to former clients, make calls to check in with your professional contacts, and write an article for your newsletter or blog.
Tuesdays might be networking day. You have lunch with a professional or a prospective client, and schedule lunch for the following Tuesday.
Wednesdays could be “clean up and organize day”. You clean out your email inbox, tidy up your desk, consolidate notes, and plan the rest of your week.
Thursdays, might be seminar day. You work on planning, writing, and promoting your latest seminar, teleconference, or video.
Fridays? Pizza day, of course. You bring in pizza for lunch, meet with your staff, and brainstorm marketing and management ideas.
You could set aside two hours every Thursday and make that “writing time”. Or 30 minutes every morning at 10 am as “calling time.” You call people you met at networking functions or you call former clients to say hello and update their contact information.
You get the idea.
With daily or weekly routines, you don’t have to think about what to do. You already know.
And because you know that next Wednesday is writing day, throughout the week, your subconscious mind will come up with ideas. On Wednesday, you’ll be ready.
Do you use routines in your practice? Please share in the comments.
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Eight ways to use audio recording apps for marketing
I was reading some of the reviews for Dictamus, the dictation app I use on my iphone. Many lawyers and physicians extol its virtues, saying things like, “best on the market, ” “replaced my 0 dictation equipment,”and “I use it every single day.”
I don’t dictate to a secretary these days, but I do dictate to myself. My phone is always with me so it’s very convenient to capture notes or ideas on the fly. I also dictate entire articles, letters, and other longer documents, using Dictamus’ “insert” function to insert new thoughts into the middle of already recorded sentences. Yep, just like  the old cassette and belt dictation machines I used to use.
Anyway, I started thinking about how audio recording apps (any app will do) can be used for marketing. In addition to the obvious use of recording ideas for articles, people to call, things to do, and dictating complete articles, emails, and letters, here’s what I came up with:
Do use audio recording apps (or digital recorders) for marketing in your practice? What do you do? Which apps do you use? Please add to the comments.
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