My wife needed dental work. After she was seen by her dentist and the work was scheduled, she saw an article in one of the newsletters she reads about a new and “better” procedure. After reading more about the new procedure, she was convinced that this is what she wanted to do and started looking for a dentist who offered it. She found one close by, had her first visit, and booked an appointment to have the work done.
She found “candidates” through a search engine. She choose the dentist she did because
- They have a great web site. It has lots of information about the dentist and their office, and about the technology and procedures they use. There are also lots of testimonials on the site.
- They have over 200 five star reviews on Yelp
- They were friendly and helpful on the phone and when she went in for her first visit. They made her feel like she could trust them and that they cared about her.
By contrast, aside from not offering this new procedure, her now former dentist
- Doesn’t have a web site
- Doesn’t have any reviews on Yelp, or anywhere else she could find
- Didn’t make her feel like he cared
Oh yeah, the new dentist is actually less expensive than the former dentist. Not critical, but nice.
People find lawyers like they find dentists. I’m just saying.
Marketing is easy. But you have do it. Here’s how.






Eight ways to use audio recording apps for marketing
I was reading some of the reviews for Dictamus, the dictation app I use on my iphone. Many lawyers and physicians extol its virtues, saying things like, “best on the market, ” “replaced my 0 dictation equipment,”and “I use it every single day.”
I don’t dictate to a secretary these days, but I do dictate to myself. My phone is always with me so it’s very convenient to capture notes or ideas on the fly. I also dictate entire articles, letters, and other longer documents, using Dictamus’ “insert” function to insert new thoughts into the middle of already recorded sentences. Yep, just like  the old cassette and belt dictation machines I used to use.
Anyway, I started thinking about how audio recording apps (any app will do) can be used for marketing. In addition to the obvious use of recording ideas for articles, people to call, things to do, and dictating complete articles, emails, and letters, here’s what I came up with:
Do use audio recording apps (or digital recorders) for marketing in your practice? What do you do? Which apps do you use? Please add to the comments.
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