You can do more than you think, in less time than you think

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This is embarrassing. When I was in college I had a class that I never attended. Oh, maybe I went a few times, but I didn’t crack open the textbook. The semester came to a close and it was time for the exam.

I wasn’t ready. How could I be? I hadn’t gone to class or read the textbook. But that’s not the embarrassing part.

With only a couple of days left until the exam, I realized that if I didn’t do something, I would fail the class. So I did what many misguided college students do, I prepared a set of cheat notes.

I went through the textbook and took detailed notes. I had to skim the book, but the bullet points at the end of each chapter told me what was important. I wrote many pages of notes, referring back to the text to fill in the blanks. I then re-wrote my notes several times, each time condensing them.

The night before the exam, I had reduced an entire semester to two pages of notes.

I folded those two pages and put them in my shirt pocket for easy access. I hoped they would at least keep me from flunking.

The exam was in it an auditorium which seated hundreds of test-takers. I purposely chose a middle seat in a middle row so the proctors would have a harder time seeing me using my notes. They passed out the exam, I took a deep breath, and began.

When it was over, I felt pretty good about what I had written. I felt even better because I never did look at my notes.

I didn’t have to. I knew the material. I learned it in two days. What I thought would be a cheat sheet turned out to be a study guide and it helped me to get a B.

I was proud of myself, because I didn’t cheat and because I discovered that I was capable of doing some pretty amazing things. If I could learn an entire semester’s worth of material in two days, what else could I do?

(Don’t bust my chops; I realize I cheated myself by not going to class. I’m making a point here, Mom.)

Having a deadline helped. So did the looming potential of a failing grade. But when the chips were down, I found that I could more than I thought, in less time than I thought.

Oh yeah, I got something else out of the experience.

Years later, when I was studying for the Bar exam, even though I had gone to class and done the homework and taken mid-terms and gotten good grades, even though I was well-prepared for the Bar exam, I used my “cheat sheet” idea to create study guides for each subject. I took my all of my notes, and all of the bar review manuals, and everything else I had, and distilled them down to a few pages per subject, and finally, to a single page per subject.

I still wasn’t done. I took those seven or eight pages and reduced them to one. Three years of law school on a one page study guide.

Call me crazy, but there was no way I was going to take the Bar exam again. I didn’t have to, but decades later, I still have dreams about the damn thing.

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When was the last time you were scared?

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I was pretty cocky about starting law school. But I was also scared.

It was new, it was different, and it was intimidating. I didn’t know if I was embarking on a great adventure or I had made a big mistake.

I can say the same thing about opening my practice and about many other milestones in my life. I’m sure you can, too.

It’s not the fear of failure so much as the fear of not knowing what’s next. H.P. Lovecraft said, “The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.”

But the flip side of fear is excitement. Not knowing what’s about to happen can be thrilling. So can the notion that you might be about to accomplish something great.

And so I ask you, when was the last time you were scared?

Because if you’re not scared from time to time, if your career or your life are boring and routine, it means you’re not taking enough risks, or big enough risks, and you’re not growing.

Former CEO of Evernote, Phil Libin, said recently that one of the reasons he stepped down from the company was that he was bored. He’s now with a venture capital firm and thrives on not knowing what’s next. “It wouldn’t be the best time if it wasn’t scary. When we started Evernote, it was terrifying,” Libin said. “I don’t think I’ve ever embarked on anything great without being scared.”

Of course too much fear can be paralyzing, so you have to find balance. You have to find things to do that challenge you and frighten you but also excite you and pull you forward.

What might that be for you career-wise?

Take on a partner? Go out on your own? Start a new practice area? Revamp your marketing?

Or are you ready for a new career?

Helen Keller said, “Life is either a daring adventure or it is nothing.” Do something that scares you. Find your next daring adventure.

If you’re ready to revamp your marketing, start here

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“Please let me do my job”

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Don’t you love clients who want to micro-manage their case? Don’t you love it when they want you to check with them about every little thing?

You don’t? Maybe you should post a sign in your office like this humorous price list posted by a graphic designer:

Design Services Price List

I design everything… $100

I design, you watch… $200

I design, you advise… $300

I design, you help… $500

You design, I help… $800

You design, I advise… $1,300

You design, I watch… $2,100

You design everything… $3,400

Yes, it is their case. Yes, they are entitled to make the big decisions. But you are the attorney and if a client wants to “help you,” they should pay for the privilege.

 

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Lawyers need an “Easy” button

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Apple has a new app that makes it easier for Android users to switch to iOS. It allows new users to securely transfer contacts, photos, videos, email accounts, calendars, and so on, and helps them reconstruct their Android app collection on their new iOS device.

That’s smart. Very smart. By making it easier to switch, more people will.

There are probably millions of people who have thought about switching but hesitated because it seems like a major headache to do it. If this app makes it quick and easy to switch, I’m sure many more users will come to the dark side.

I thought, “Lawyers need an app like that.” They need a way to make it easy for clients to sub-out their current attorney and sub-in with them. They should supply them a document that explains their rights to switch lawyers, what to say to their current attorney, their rights to their file, and so on.

Actually, lawyers should make it easy for clients at every stage:

  • A lawyer’s website needs a page or widget that directs first-time visitors to the content that is specific to their interests.
  • Lawyers should have checklists or forms or a kit that makes it easier for new clients to gather up the information they need to bring to their first appointment.
  • The person who answers the phone should have a checklist or script that allows them to zero in on what the caller needs, tell them what they need to know, and transition them to making an appointment.
  • Lawyers should give their clients materials that help them identify prospective clients and refer them.

To grow your practice, make it easier for clients to find you, hire you, work with you, and send you referrals.

This makes it easier to get referrals from other lawyers

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Are you excited about practicing law?

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Are you excited about practicing law? I was, when I started. But it didn’t take long before the thrill was gone.

I liked helping people and I liked the challenge of building something from scratch. But I didn’t love what I was doing.

Is that all there is? Is that all there is? If that’s all there is my friends, then let’s keep dancing.

I kept going because I had invested so much into my career, how could I walk away?

How could I not? How could I wait twenty years before finally giving myself permission to do something else.

Successful people are passionate about what they do. Monday morning can’t come soon enough. They can’t imagine doing anything else.

Successful people don’t need to push themselves, they do what they do because they love doing it. Steve Jobs said, “If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”

That’s what I want for you.

I’m not saying you need to leave the law, although that may be the right thing for you at some point. I’m saying you need to find a way to get excited about your work.

How?

In The One Thing You Need to Know, Marcus Buckingham distilled years of research about personal success down to one thing: “Find out what you don’t like doing and stop doing it.”

Get rid of the things you don’t love about your practice so you can do more of what you are good at and enjoy.

It sounds simplistic but imagine if the things you don’t like about your work were gone. Handled. Not something you need to think about.

It would be liberating, wouldn’t it?

Is this possible? Could you delegate or outsource all of the things that cause you stress? Probably not. When you’re in charge, there are always burdens on your shoulders. But if you could get rid of 80% of the things you don’t like, you might smile a lot more.

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A simple way to increase your income you’re probably not doing

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Your ad is bringing in clients. Your website is making your phone ring. Your seminar results in client appointments every time you run it.

Your marketing is working, and that’s good, but what if it could work better?

What if a different web page would bring you 20% more traffic? What if a different ad would bring in 50% more clients? What if a different offer at the end of your seminar resulted in 18% more appointments?

They might.

A different ad, a different headline, a different offer, and other variables, can result in dramatic differences in results. A few simple changes might bring in double or triple the number of clients, without any added expense.

It’s called testing and it is the essence of direct response marketing.

Author Tim Ferris invested $200 on pay-per-click ads testing different titles for his book. “The 4-Hour Workweek” got more clicks than any other title by a huge margin.

Keep running the ad that’s working and also run a different one. Don’t change anything on your webpage but send some traffic to a different page and see if you get better results.

You’ve probably heard about the value of testing. If you’re like most people, however, you’re probably not doing it, at least as much as you could. When things are working, it’s natural to want to leave them alone and focus on other things.

But test you must.

Talk to your marketing or web people about running some test ads, pages or offers. When you find something that works better than what you’re doing now, make that your “control”. Then, test additional changes against it, because no matter how well things are working, you never know if something else could work better.

Get more clients and increase your income with your web site, here

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How to create passive income in your law practice

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I love passive income. You hear me talk about it all the time. Passive income allowed me to retire from the practice of law. Passive income allows me to do what I want with my time because the income comes in whether I work or not.

I enjoy consulting but don’t do much anymore because there’s nothing passive about it. Instead of spending hours each week speaking with lawyers and getting paid once, I’d rather invest my time in creating more passive income.

I built a business years ago that provides me with passive income. It still pays me, month after month, year after year. I also get passive income from my books and courses.

Why earn $500 from consulting when I could spend that time creating a new book or course that pays me $500 per month, every month?

Do it once, get paid over and over again.

Set it and forget it.

Okay, so hurray for me. What about you?

Well, you could create passive income by building a side business like I did (contact me if you want me to show you how), and you could create books and courses or other products that sell over and over again. Or you could invest in income-producing assets.

But maybe none of that is right for you.

Can you use your law practice to build assets that provide you with passive income?

In a way, yes.

Instead of creating intellectual property, you can create relationships.

Find clients who have lots of legal work you can do, instead of one time clients. Find referral sources who can send you new business every month.

You have to spend time nurturing those relationships, and you still have to do the legal work (or supervise the people who do), but once you have a new referral source or client with ongoing work, the work will come to you without you having to do much more.

Not quite true passive income, but close. The next best thing.

Each relationship is an asset that provides cash flow. Each relationship gives you access to everyone in that person’s network.

Robert Kiyosaki said, “The richest people in the world look for and build networks; everyone else looks for work.”

This week, how will you build your network?

How to get more referrals from lawyers

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Two lawyers walked into a bar. . .

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Okay it’s not a bar, it’s a networking event, but a bar is funnier. Oh, and guess what? You’re one of the lawyers. I’m there too, but I’m not me, I’m the owner of a small chain of restaurants and I’m looking for a new lawyer (who does what you do).

We meet and I ask “What do you do?” You tell me you’re a small business lawyer (work with me here or my story won’t make sense) and you tell me a little bit about yourself. I’m impressed. I can see that you have a lot of experience and think you must be good at what you do. You’re a nice guy, too.

I meet another lawyer and have a similar conversation. Her name is Alice and she also represents small businesses. She also has an impressive background.

During my conversation with Alice, she asks me if I know Joe Martin. Joe is the president of our local restaurant owner’s association and I know him well. Alice has handed several legal matters for Joe personally and he’s just invited her to speak at our next monthly meeting.

Then Alice asks me if I know Karen Collins, co-owner of a popular restaurant in town. I don’t know Karen, but I’ve had several friends tell me about her restaurant and I tell Alice that I plan to go. Alice tells me I will love the food. “Tell Karen I said hello; she’ll take good care of you.”

Yes, Karen is Alice’s client. In fact, Alice represents quite a few restaurant owners.

Before the conversation ends, Alice asked me if I am familiar with a tax proposal the national chapter of our association is supporting. When I tell her I don’t much about it, she asks for my email address so she can send me an article she wrote about the bill for our association’s newsletter.

Can you see where this is going?

Yeah, sorry. Better luck next time.

It helps to know people in your prospect’s niche market. It helps to be able to say you represent many of their colleagues or neighbors. It’s even better when your prospect knows them and can ask them about you.

How does this happen? It happens when you target a niche market and build your reputation in that market by writing, speaking, and networking. It happens when you focus on that market, learn all about it, and meet the top people in it. It happens when you focus your time and resources on that market and eventually dominate it.

You can do that in business niches and consumer niches. You can do that by targeting prospective clients or people who can refer them (or both).

Gotta go. I’ve got a reservation for lunch at Karen’s restaurant. Alice sent me.

How to choose the right niche market: The Attorney Marketing Formula

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You’re the one that I want — Ooh ooh ooh

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Would your clients fly 2000 miles to come to your office when they need your services? Would they refuse to hire any other lawyer because you are the one that they want?

My grandfather regularly flew from Los Angeles to Chicago to see his dentist long after he’d moved to the West Coast. He’d been with his dentist for decades and wouldn’t think of hiring anyone else.

Would your clients say the same about you?

Yes, it’s a tall order. But it’s the standard you should aim for. To make your clients see you as their one and only.

Complete trust in you. Smitten with the way you take care of them. Convinced that no one could do it better.

Because you know them better than anyone else, and take care of them better than anyone would.

You may not be the best lawyer in a literal sense. You’re just the best lawyer for them.

Ooh Ooh Ooh.

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Who says there are no shortcuts?

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Some say there are no shortcuts. You must do the work and put in the time. There are no shortcuts in life.

Balderdash.

Of course there are shortcuts. Untold numbers of shortcuts. Everywhere we look and everything we do there are shortcuts.

Law school is a shortcut. Imagine having to prepare yourself to practice law without it. A bar preparation course is a shortcut. In fact, every class, course, or book, is a (potential) shortcut. You learn what others know and what they did, so you can avoid their mistakes and follow their path to success.

A franchise is a shortcut. So is a network marketing business.

Do you (or did you) have another lawyer mentor you? That’s a shortcut.

Form books, checklists email templates, are shortcuts.

I dictated this post with dictation software. Yep, a shortcut.

The 80/20 principle says that in just about everything we do, a small percentage of our activities or effort produce a disproportionate percentage of our results. Do more of those activities (and less of the others) and you will have a shortcut to achieving more.

So if someone tells you there are no shortcuts, don’t listen to them. Shortcuts are everywhere and we use them all the time. Do you want a shortcut to success? Go find more shortcuts.

Want a shortcut to getting more clients and increasing your income? click here

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