Marketing legal services can be complicated and take a lot of time and expense, which is why many attorneys say they don’t like it, do it inconsistently, or don’t do it at all. On the other hand, marketing can be relatively simple and not require a lot of time or expense.
Marketing can be easy.
How? Three words: “Deep, not wide”.
Going “deep” means building upon your existing relationships, skills, and knowledge to grow your practice instead of going “wide” in search of something new and better.
Your existing relationships, the people who already know, like, and trust you, your clients and business contacts, will lead you to people they know, through introductions and referrals. You’ll get new clients and discover new opportunities. That process will continue and compound, providing you with a steady stream of business and your practice will continue to grow.
The same is true for your existing niche or target market and your successful ads and marketing strategies. Your articles and blog posts will continue to bring you traffic and inquires, your reputation, testimonials, and success stories will continue to persuade prospective clients and the people who refer them that you can deliver the results your clients need and want.
What you already have that’s working for you is all you need to take your practice to the next level.
You can speed things up if you want by building new relationships, acquiring additional knowledge, and trying new ideas, and you may do that at some point.
Or you may not.
You can stick to your knitting and continue doing more of what’s working, or you can go wide.
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