You know that articles and blog posts and other forms of content can attract prospective clients and repeat clients, and you know how to write them. But, unless I miss my guess, you don’t write them as often as you should.
Because they take a lot of time. Planning, research, writing, editing, posting, reading and responding to comments—it’s a lot of work and you’re busy guy or gal.
So, don’t write them. Write an email instead.
Emails are easy to write and don’t take a lot of time. And because it’s “just” an email, you don’t feel the pressure to write something worthy of publication, so you don’t resist writing it.
Write an email to your prospect or client, or professional contact and tell them something you think they need to or want to know. Share a thought, ask a question, tell them something you recently learned or did or thought, and thought might interest them.
So much easier than writing an article, isn’t it? No pressure. It’s just an email. A couple of hundred words and you can write it and get it out the door in ten or 15 minutes.
Which is why you’ll do it.
And guess what? The best part is that a short, informal email like this is often more effective than longer, formal articles and other content.
Because your reader doesn’t have to set aside time to read them or take notes, so they read them more often They open their email, skim your article, think about you in a positive light, and go on with their day.
What’s quick and easy for you to write is quick and easy for them to read. And they do.
Content marketing isn’t just about being a lawyer and showing how much you know. or do It’s at least as much about connecting with people and letting them know you’re still around and thinking about them.
Yeah, staying in touch.
If you want, you can convert your emails into longer content. I’ve published several volumes of books based on my blog posts and emails, and you can, too.
Start with a daily or weekly, or even a monthly email to stay in touch with the people in your professional life.
In fact, I challenge you to do that right now. Grab an idea, write a few paragraphs, and send it to someone.
No planning or research, simple prose, edit spelling and punctuation, copy, paste and send.
You can still publish blog posts and articles or other content. But if you resist doing that, don’t write them, write an email instead.
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