You don’t have a lot of business contacts? Social media isn’t your thing? You don’t do a lot of networking or socializing?
Me neither.
Contrary to popular business sentiment, success doesn’t depend on having an extensive network. I don’t have one. Never did. And yet I built a successful law practice and several businesses, including—are you ready—a successful network marketing business.
Networking is a great way to build a business or professional practice, but it’s not the only way.
If that sounds like good news to you, welcome to the club.
More good news? If you want to incorporate networking into your practice-building array, you can do that without putting in a lot of time or effort.
Because you you don’t need a big network. You need an influential network.
A few people who are well-known and well-respected in your niche or market, and who feel the same way about you.
A few influential contacts are all you need because they will lead you to a few more.
They know other influential people in your market, professionals, business owners, consultants, people in media, people who write or speak or who are simply good at their job and know other people they can refer.
And you need only a few.
It’s about the depth of your relationships, not the breadth.
Build strong relationships with a few influential people who are a good fit for you and the markets you target, or want to, and you’re good.
Quality over quality.
This year, set a goal to develop one new “good” contact. That sounds doable, doesn’t it? Even for those of us who don’t like networking or aren’t good at it.
One is a great number.
And guess what? You might not even have to find someone new. You might simply get closer to someone you already know.
Call them. Buy them a coffee. Talk to them about what they’re doing and what they’d like to do this year.
You never know, they might be “the one” or lead you “the one” and, wonder of wonders, they’ve been in your phone book all this time, waiting for you to call.
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