In the two minutes it takes you to read this, you’re going to learn a ridiculously simple way to create all the content you need to build your practice—blog posts, newsletters, articles, videos, podcasts, social media posts, reports—even books.
And do it quickly. And easily.
Even better, this content will be exactly what your clients and prospects want to read or watch. It’s what they want to know and come looking for via search engines and AI.
And when you tell people what they want to know, you are on your way to becoming their new lawyer.
The best part is that you don’t have to ask them what they want to know. They tell you this every day.
Yes, we’re talking about FAQs.
What do new clients and prospects ask you, on the phone or in person? What questions or objections do they put in the comments under your videos? What do they ask you in emails or texts? What do seminar attendees routinely ask after your presentation? When you consult with a prospect, what do they want to know?
They ask about the law and procedure, problems and solutions, fees and billing. They ask you what you can do to help them, what happens first, and what happens next.
Take these frequently asked questions and answer them. There’s your content.
When they want to know about the specifics of their case or situation, give them one or two “If/then” statements or tell them “it depends,” and invite them to make an appointment.
And take notes. You can (and should) use their story in your content.
“The other day, a client asked me. . .” is a powerful way to make your answers to frequently asked questions more interesting and relevant.
Creating content shouldn’t be a challenge for a lawyer. You don’t need to mail out surveys or hire consultants. Just pay attention to the questions you are regularly asked and answer them.
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