Having no competition would be great, wouldn’t it, but it’s not possible, is it?

Actually, it is. But you may not be willing to do what you have to do to achieve it. 

Because it’s not easy.  

It would mean doing things and saying things most attorneys don’t do or say. It would mean being different from other attorneys or firms in your market and building your reputation on those differences. 

When you do that, you attract clients who come looking for you, hire you, pay what you ask, and tell others about you. 

Because you’re the only lawyer who does what you do. 

You’re different and offer more value than what other lawyers offer. You’re not average; you’re better. 

And everyone is talking about you.

Yes, but what can you do that’s different? What can you offer that nobody else offers?

What value can you deliver that is both unique and desirable?

You might offer flat fees when everyone else charges by the hour. You might promise to deliver your work product in half the time as any other firm. You might offer a satisfaction guarantee. 

Maybe you could partner with other professionals or businesses and offer a “one-stop shopping” solution. Or a service that’s far more comprehensive that anything else in your market. 

Think. What do clients want? What can you give them that is better than anything else available? 

Imagine overhearing people talking about you. What would like them to say about you?  

“He’s the only attorney who (fill in the blank)”. “They are the only firm that (fill in the blank).” 

What could they say that would have maximum impact and make a comparison with other lawyers impossible? 

That’s your challenge. It’s not easy. But it is the solution to eliminating competition and dramatically increasing your income.  

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